24-Hour Gold Keratin Treatment – Professional Smoothing & Shine System

Inova Professional’s 24-Hour Gold Keratin Treatment is a professional keratin smoothing system designed to reduce frizz, enhance shine, and improve hair manageability. Formulated with keratin proteins and gold, this advanced treatment helps restore the look and feel of damaged hair while delivering smoother, softer results with proper aftercare.

Why Choose the 24-Hour Gold Keratin Treatment

• Instant smoothness: visibly softer, sleeker hair after one professional application
• Keratin repair technology: helps reinforce weakened and over-processed strands
• Gold-infused formula: enhances natural shine and hair radiance
• Long-lasting results: smoother, more manageable hair for up to 6 months*
• Frizz control: helps reduce puffiness and flyaways, even in humid conditions
• Formaldehyde-free formula: designed for safe, professional salon use

*Results vary based on hair type, application technique, washing frequency, heat styling, and maintenance routine.

Who This Keratin Treatment Is Best For

This professional keratin hair treatment is ideal for clients with frizzy, dry, coarse, or chemically treated hair looking to improve smoothness, shine, and overall manageability.

Suitable for color-treated hair when applied correctly by trained professionals.

Not recommended for extremely fine hair that is easily weighed down unless customized during application.

What It Does – And What It Doesn’t

What it does:

• Helps smooth frizz
• Improves manageability
• Enhances shine
• Leaves hair feeling softer and healthier

What it doesn’t:

• Not a permanent straightening system
• Curl relaxation depends on hair type, proper heat sealing, and aftercare

How Long Do Results Last?

Results can last up to 6 months depending on hair type, application technique, washing frequency, heat styling, and aftercare.

For extended longevity, use a sulfate-free shampoo and conditioner and avoid harsh clarifying products between treatments.

Professional Application Overview

1. Cleanse hair thoroughly with a clarifying shampoo
2. Towel-dry and apply evenly, avoiding oversaturation
3. Process according to professional guidelines
4. Blow-dry smooth
5. Flat iron in controlled sections to seal the treatment
6. Maintain with sulfate-free aftercare products

Professional Tip

For best results and extended smoothness, follow with Inova Professional Sulfate-Free Shampoo & Conditioner, specially formulated to protect keratin-treated hair and preserve shine.

Frequently Asked Questions

1) Is the 24-Hour Gold Keratin Treatment formaldehyde-free?
Yes. The 24-Hour Gold Keratin Treatment is formulated without formaldehyde and is designed for professional salon use when applied according to directions.

2) How long do results last?
Results can last up to 6 months depending on hair type, washing frequency, heat styling, and aftercare routine.

3) Is this keratin treatment safe for color-treated hair?
Yes. When applied correctly by a trained professional, the treatment is suitable for color-treated and chemically processed hair.

4) Will this treatment make hair completely straight?
No. This is a smoothing and frizz-reducing treatment, not a permanent straightening system. Results vary by hair type and technique.

5) Who is this treatment best for?
Ideal for frizzy, dry, coarse, or over-processed hair that needs improved manageability and shine.

6) Can this product be used at home?
This product is designed for professional application. Advanced users with proper training may use it at their discretion.

7) What shampoo should be used after the treatment?
Use a sulfate-free shampoo and conditioner to help maintain results and extend longevity.

8) How often can this keratin treatment be applied?
Most professionals reapply every 8–12 weeks depending on hair condition and client needs.

Use collapsible tabs for more detailed information that will help customers make a purchasing decision.

Ex: Shipping and return policies, size guides, and other common questions.