Inova Professional was founded by Daniel Babishov and Simon Aminov, two NYC salon owners and senior hair stylists. With over 40 years of combined experience, they both specialize in unruly, curly, frizzy hair. After many years of seeing clients' hair become increasingly unmanageable and frizzy due to color processing, relaxing, and various other chemical processes, they wanted to develop a treatment that would not only salvage their clients' hair but also act as a conditioning treatment to keep hair healthy and shiny. Their goal was to develop a solution for unmanageable hair, as well as a cohesive hair-care system for clients to prolong its long-lasting results. With this goal in mind, they developed the Pure Keratin Hair Smoothing Treatment, a revolutionary hair smoothing technology designed primarily to eliminate frizz and secondarily to straighten hair. The Pure Keratin Hair Smoothing Treatment is formulated with keratin and collagen proteins, as well as mineral oil and cacao extract to rebuild and strengthen the hair where it has been damaged, as well as protect and smooth the hair. Inspired by this treatment, they also developed a line of Silk Keratin retail hair-care products to be used in conjunction with the treatment, or on their own. All of the Inova Professional products are developed with our signature keratin complex and other essential ingredients. Alongside the Silk Keratin product line, Daniel and Simon have also developed the latest in hair styling products as well. The Inova Professional hair iron was specifically designed to work with the Pure Keratin Hair Smoothing Treatment. With it's one of a kind light structure and titanium plates that can be digitally adjusted to heat up to 450 degrees, the Inova Professional flat iron reaches a much higher temperature than most irons. It is this high heat that seals the hair cuticle and allows the treatment to achieve lasting results.