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Inova Professional Sulfate-Free Shampoo is designed to gently cleanse the hair and scalp without stripping away essential moisture. Ideal for daily use, this professional-quality shampoo helps maintain smoothness, shine, and softness while supporting a healthy-looking finish.
Perfect for keratin-treated, color-treated, chemically processed, dry, or frizz-prone hair, this sulfate-free formula helps protect your results and keeps hair feeling clean, fresh, and manageable.
Whether you want to protect your keratin treatment, maintain your color, or simply cleanse your hair with a gentle professional formula, Inova Professional Sulfate-Free Shampoo delivers clean, soft, healthy-looking results after every wash.
Professional smoothing systems for straightening, frizz reduction, hydration, shine, and long-lasting salon results.
Professional sulfate-free maintenance, hydration therapies, and restorative treatments designed to protect and prolong salon results.
Trusted by stylists and loved by clients, Inova Professional delivers salon-grade formulas that smooth frizz, repair damage, and restore lasting shine – naturally.
Explore our
Keratin Treatment Showcase for professional smoothing and straightening, our
Silk Keratin Treatment Series for long-lasting shine and strength, and our
Retail Hair Masks to deeply nourish and restore every strand at home.
For targeted care, discover the
Root Renew Anti-Hair-Loss Kit — designed to revitalize the scalp and encourage new growth with MCB Biotechnology and Silk Spider Formulation.
Experience the power of organic keratin, vegan ingredients, and science-driven innovation trusted by professionals worldwide.