Gently cleanse and protect keratin-treated and color-treated hair with Inova Professional Sulfate-Free Shampoo. Helps maintain smoothness, shine, and hydration.
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Benefits infographic for Inova Professional Sulfate-Free Shampoo featuring keratin-safe cleansing, intense hydration, smooth shiny hair, color protection, and frizz control on a luxury light purple background
Keratin-safe technology infographic for Inova Professional Sulfate-Free Shampoo showing color protection, moisture retention, sulfate-free cleansing, and smooth shiny healthy-looking hair on a luxury light purple background
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Inova Professional complete aftercare system featuring sulfate-free shampoo, smooth hydration conditioner, and intense repair miracle mask for smooth shiny healthy-looking hair

Inova Professional Sulfate-Free Shampoo | 11 Oz salon

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Regular price$14.00
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Inova Professional Sulfate-Free Shampoo | 11 Oz

Maintain healthy, smooth, and vibrant hair with Inova Professional Sulfate-Free Shampoo | 11 Oz, a salon-quality formula specially developed to gently cleanse while helping preserve professional keratin treatments and color services. This sulfate-free shampoo effectively removes dirt, oil, and daily buildup without stripping away the moisture your hair needs to stay soft, shiny, and manageable.

Enriched with advanced conditioning ingredients and NanoKeratin Technology, it helps reduce frizz, improve manageability, and maintain hydration with every wash. Its gentle formula is suitable for daily use and ideal for keratin-treated, color-treated, chemically processed, dry, or damaged hair.

The convenient 11 oz. size is perfect for maintaining salon-quality results at home, helping extend the life of professional treatments while keeping hair healthy, smooth, and full of natural shine.

Why You'll Love It

  • Sulfate-free formula that gently cleanses without drying the hair
  • Helps extend the longevity of keratin treatments
  • Safe for color-treated and chemically processed hair
  • Helps reduce frizz while improving softness and shine
  • Maintains moisture for healthier, more manageable hair
  • Professional salon-quality formula for everyday use

For optimal results, follow with Inova Professional Sulfate-Free Conditioner and complete your hair care routine with other Inova Professional aftercare products for long-lasting hydration, smoothness, and brilliant shine.

 

Benefits
  • Gently cleanses without sulfates to help preserve keratin, smoothing, and color treatments.

  • Helps maintain soft, smooth, and manageable hair.

  • Hydrates while removing daily buildup without stripping natural moisture.

  • Reduces frizz and promotes long-lasting shine.

  • Suitable for daily use on all hair types, including chemically treated hair.

  • Professional salon-quality formula.
Best For


Ideal for clients with keratin-treated, color-treated, chemically processed, dry, frizzy, or damaged hair. Also suitable for anyone looking for a gentle sulfate-free shampoo that helps maintain healthy, hydrated, and shiny hair.

How To Use
  1. Thoroughly wet the hair with warm water.

  2. Apply a generous amount of shampoo to the scalp and hair.

  3. Gently massage into a rich lather.

  4. Work the product from roots to ends.

  5. Rinse thoroughly.

  6. Repeat if needed for additional cleansing.

  7. Follow with Inova Professional Sulfate-Free Conditioner for optimal hydration and protection.
Pro Tip


For the best long-term results after a professional keratin treatment, recommend clients wash with Inova Professional Sulfate-Free Shampoo and Conditioner exclusively. Sulfate-free care helps extend smoothing results, preserve hair color, reduce frizz, and maintain healthy-looking shine between salon visits.

Ingredients


A professional sulfate-free cleansing formula enriched with moisturizing and conditioning ingredients that gently remove impurities while helping maintain hydration, softness, shine, and the longevity of professional keratin and color treatments.

FAQs

Is this shampoo safe after a keratin treatment?

Yes. Its sulfate-free formula is designed to help extend the life of professional keratin treatments.

Can I use it on color-treated hair?

Yes. It gently cleanses while helping preserve hair color and shine.

Is it suitable for daily use?

Yes. The gentle formula is appropriate for everyday use on most hair types.

Will it help reduce frizz?

Yes. Regular use helps maintain smoother, more manageable hair while reducing frizz.

Does it work for all hair types?

Yes. It is suitable for straight, wavy, curly, and chemically treated hair.

Complete Your Routine

For best results, pair with:


  • Inova Professional Sulfate-Free Conditioner

  • Inova Professional Miracle Hair Mask

  • Inova Professional Pure Shine Serum

  • Inova Professional Sheer Magic Leave-In Treatment

  • Inova Professional Bond Benefits Leave-In Treatment

Using the complete Inova Professional aftercare system helps maintain smoother, healthier, shinier hair between salon visits.


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