Product Updates

Clarifying Shampoo #1 added to the professional range

A 3.4 oz deep-cleansing clarifying shampoo, intended as a preparation step before keratin smoothing and other chemical services.

A stylist working lather through a client's hair at the salon backwash, with Inova Professional Clarifying Shampoo #1 in the foreground

Clarifying Shampoo #1 is now available in the Inova Professional range in a 3.4 oz size.

It is a deep-cleansing, clarifying formula intended as a preparation step: clearing product buildup and residue from the hair before a keratin smoothing service or other chemical work. Starting from properly clarified hair is part of the documented application procedure for our smoothing systems.

The 3.4 oz size sits alongside the existing 17 oz professional size, which was added to the range earlier in July 2026.

Application guidance for the smoothing systems, including preparation steps, is published in the Education Center. Professional pricing requires a Pro Account.

View the product · Apply for a Pro Account