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We all know that hair care products containing “keratin” can bring wonderful benefits. But what exactly is keratin, and how does it help?

Keratin is a protein found naturally in hair, skin and nails. It protects the external part of the strand and also works internally to help strengthen hair. Over time hair is naturally depleted of keratin from environmental factors, physical and/or chemical damage. At-home keratin-based products can help to combat frizz so you can enjoy healthier, more manageable hair. These protein infused shampoo, conditioner and styling products also help strengthen and heal your locks.

What else does it do? It adds shine and softness while also protecting hair from humidity. Keratin proteins help to retain moisture and heal damaged hair. Keratin helps hair become more manageable thus decreasing styling time and also helps to seal in color.

Hair that becomes over-porous will become dry and will look frizzy. This can make hair tangle easily and unmanageable. Keratin proteins help to fill out the porosity of hair by redistributing the protein. In a sense, keratin is rebuilding the damaged areas of the hair making it complete, sleek and easier to manage.

Keratin treatments and products containing the protein are beneficial for damaged or chemically treated hair. Treatments infuse proteins into the hair. With the use of a flat iron, like our Titanium Ultra Pro Flat Iron, the cuticles seal and keratin assists in actually repairing damaged hair.

Sulfate-free products are absolutely necessary to maintain the benefits of keratin products and treatments. Sodium lauryl sulfate is a cleansing ingredient used in many products that strips natural oils from the hair. Those natural oils help to keep your mane looking shiny, beautiful and protect from humidity and other environmental elements. Since keratin works to mend damaged hair, sulfate products will counteract by damaging your hair simultaneously. If the ingredients of your hair care products contain sulfates, ditch them and start using products with ingredients that will help heal and strengthen your hair.

After getting a keratin treatment it’s important to keep using shampoo and conditioners that contain keratin as a main ingredient. This is vital in maintaining the effects of the treatment. Even if you haven’t gotten a full keratin hair treatment, using products that contain the protein will provide similar effects as a treatment would. We here at Inova Professionals have a variety of products ranging from shampoo, conditioner, smoothing balms and more that contain keratin proteins.

If you’re looking for healthy, youthful looking hair make sure you pick up products with keratin proteins and don’t use any hair care products with sulfate. You’re locks with be replenished, rehydrated and back to shining health in no time.

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