Hello! Please know that we update the questions on a daily or weekly basis and as needed.

1. Q: What are your business hours?

A: We are open from Monday to Friday from 9 am to 5 pm, eastern standard time. We will be available to respond to questions, phone calls and online messages between 10 am to 5 pm, eastern standard time.

Any messages received via email or through social media, inquiries, or orders received after business hours will be answered or ship on the very next business day.

2. Q: What is a keratin treatment?

A: A keratin hair treatment is a chemical salon treatment that uses a blend of keratin (that’s protein to you and us) and other ingredients, in combination with heat to help eliminate frizz, soften kinks, and straighten out curls, while also making hair shinier and healthier-looking.

3. Q: Is it permanent?

A: No. Unlike traditional relaxers and Japanese hair straightening treatments (AKA thermal reconditioning), keratin treatments do not last forever. The process targets only the outer layer of the hair, rather than changing the inner structure of it, so on average, you can expect the results to last between 2-6 months.

4. Q: How long does the keratin last?

A: The One-Step Kera-Quik organic keratin treatment lasts anywhere from 3 up to 5 months and the non-organic 24 Hour Gold and Ultra Smoothing keratins may last 4 up to 6 months, with the recommended hair care.

Again, it all depends on the after hair care products the clients use. The most important thing is the after care products they use, after the hair treatment.

5. Q: What is the shelf life of Inova Professional keratins?

A: The shelf life of our hair keratins are up to 2 years, after the bottles have been opened.

6. Q: How much should I (hairstylist) charge?

A: You should charge based on the hair salon location, the time spent on the client, the hair length, and the hair thickness of the client, the value of the initial investment or hair products package used with the client, and the technology and ingredients used on the product.

Consider that the One-Step Kera-Quik is an organic keratin and you will save some time during the process. We strongly recommend you to do the proper research in your market area and be as competitive as other hairstylists.

Overall, in the United States, there is an average price between $200 up to $700 dollars, per keratin treatment. These prices are based on the facts mentioned above.

7. Q: What to do first the keratin or the color?

A: We advise that you apply the color first, and then you can apply the keratin the very same day.

8. Q: Will it damage my hair?

A: No. Actually, it should have quite the opposite effect. Remember that keratin is the main ingredient that makes up the outer layer of our hair. So if this is a process that literally soaks your strands in the stuff (and using heat to help seal it in!), then it should, in theory, make your hair feel stronger, healthier-looking, and glossier, right?

9. Q: How do I know if it’s for me?

A: If you’re a slave to the straightener or a prolific blow-dryer, forever trying to de-frizz and iron out your hair, there’s a good chance the keratin hair treatment is the one for you (it’ll significantly decrease your blow-dry time, that’s for sure).

On the other hand, if your hair is damaged, or lacks shine, it might be worth considering this treatment, as keratin can help repair the strands, too.

10. Q: Can I get it done if I have dyed or bleached hair?

A: Yes. Unlike other straightening treatments (home-use flat irons included), the keratin method is actually good for bleached and dyed hair, as it can help make it feel healthier and restore shine.

11. Q: What's the main difference between the One-Step Kera-Quik, the 24 Hour Gold and the Ultra Hair Smoothing keratins?

A: The One-Step Kera-Quik is an organic keratin that does not contain fumes, formaldehyde and parabens. The 24 Hour Gold and the Ultra Hair Smoothing keratins have formaldehyde and parabens.

The One-Step Kera-Quik last anywhere from 3 up to 5 months with proper hair care and the usage of our hair care product line for proper maintenance, while the 24 Hour Gold and the Ultra Hair Smoothing keratins last longer, anywhere from 4 up to 6 months with proper hair care and the usage of our recommended hair care product line.

The third main difference is that you can rinse out the One-Step Kera-Quik keratin the very same day of the hair treatment, while you have to wait up to 24 hours to wash your hair, if you use the 24 Hour Gold keratin, and your client must wait 72 hours to wash their hair, if they used the Ultra Hair Smoothing keratin.

12. Q: What is a Pro Account?

A: A Pro -or- Professional Account is a brand NEW tab created on our site, under a hair salon app, integrated in our website to provide full access to hair stylists, and salon business owners only, that hold an active and valid Cosmetology license in order for them to purchase our professional products, at a discounted price.

In order to have full access to the Pro Account, you must hold and provide a valid and active Cosmetology license and create a new account.

With this new system launched at the end of 2020, you now have to create a brand NEW account to access our professional products and professional prices.

We fully recommend you to save all the details of your account (email address and password) once you create a NEW account, in order for you to have full access the next time you login online.


Please, keep in mind that some accounts will take a couple of hours and other accounts might take days to be fully verified.

When entering your information please make sure that your information {full name(s) and last name(s)} are exactly as presented on your actual Cosmetology license, for our team to verify, validate and grant you full access. 

As of last year (2020) hair stylists, and salon business owners from New York and New Jersey can only acquired our hair products through Emiliani Metro. That means that even if you hold a valid and active Cosmetology license you must place any order from our hair care products through Emiliani Metro, and not through our website.

For more information about Emiliani Metro please visit their website and contact them. We recommend you to contact our awesome partner and business representative Mary Ellen. Below we share with you her information.

Mary Ellen Scanlon

Emiliani Metro Business Representative



13. Q: Can I buy any of your hair keratin treatments without a hair stylist license?

A: No. You will not be able to purchase none of our hair keratin treatments without a valid and active hair stylist license.

14. Q: What is a masterclass and how can I request one?

A: A masterclass is a live streaming -or- an in-person training session.

It consist of a 2 up to 3 hours interactive training, full of valuable information where we teach hair stylists step-by-step and salon business owners how to use our profitable hair care products to succeed in the beauty industry.

There is a refundable fee to reserve the class. The money will be refunded at the end of the training.

If you are interested, send us a message on the contact tab menu.

15. Q: Are you responsible for third party companies selling your hair care products online?

A: Inova Professional is not responsible for non-authorized third party companies online to sell our hair care products.

We are happy to provide full customer service support if you purchase directly from our official website, or through our authorized dealers around the globe.

16. Q: Could you let us know who are your authorized distributors around the globe?

A: Sure, our authorized distributors around the globe are:

Sullivan Beauty Supply, Emiliani Metro, Iorio Beauty Supply, Fresno Beauty Supply

Elegance Makers of Cosmetics, Sogeser and Kam Company for Med and Vet Services.

17. Q: What Inova Professional keratins are safe for pregnant women?

A: The (2) keratin treatments recommended for pregnant women are the One-Step Kera-Quik organic keratin and the Simply Silk vegan keratin.


18. Q: NEW - What can I do to prevent an unwanted strong odor on my client's hair and scalp after using the One-Step Kera-Quik Organic Keratin?

A): This strong odor is often a result of the mix of natural ingredients used in our organic keratin.  It is always recommendable to ask the client, prior to the keratin treatment, if they have any food allergies or sensitive skin in order to proceed with the following recommendations.

1. Step 1 - Use Clarifying Shampoo 
Make sure the client uses our non-smell Clarifying Shampoo
2. Step 2 - Use the Inova Professional Intensive Hair Mask 
After the One-Step Kera-Quik keratin is applied, please make sure you use and apply the Inova Professional Intensive Hair Mask on the client's hair and before you proceed to rinse and dry the hair. 


Simply Silk Frequently Asked Questions (FAQ)


1. How does will look the hair after the SIMPLY SILK application?

A: The hair will present a natural straight aspect, with lots of softness and intense shine. Provides more practicality in daily use, making it easy when drying or modeling the hair.

2. The SIMPLY SILK will give you complete straight hair?

A: Whatever the structure of your hair, the SIMPLY SILK will provide straight hair with a natural aspect, decreasing its volume and providing shine. 

3. Will it have its volume reduced at the moment of SIMPLY SILK application?

A: Yes, it reduces significantly the volume of the hair, removing the frizz.

4. If my hair is dyed or highlights, the SIMPLY SILK can be applied?

A: Yes, as long as the hair strand test is performed to evaluate the health and conditions of the hair. After the test and, once the health and the ability of the hair is comprised to receive the SIMPLY SILK, the procedure is approved.

5. Can I apply coloration on the same day, after applying SIMPLY SILK?

A: It is recommended a one week pause to apply any coloration and 30 days, at least, to perform bleaching – the hair strand test, in this case,is a must.

 6. How long lasts the result of the straightening SIMPLY SILK?

A: As it is activated by heat, using a heat source like the hairdryer, the result will last longer, as well as using the complete line Inova Home Care. The durability will depend on the executed procedure and the type of hair, from 3 to 6 months.

7. When should I apply the SIMPLY SILK again?

A: It will depend on the hair growth, usually every 3 months.

8. The hair will return to its original state after the de lifecycle of SIMPLY SILK result?

A: No, after the procedure the hair will only return to its original state once it regrows completely. However, it will lose the straight hair result after the lifecycle (3-6 months), keeping lower volume and frizz.

9. What is the MAIN ACTIVE of straightening of SIMPLY SILK?

A: Its main activity is a blend of acids and amino acids - which do not release any formaldehyde when heated. As the cosmetic base, the efficiency of vegetal keratin and the nutrition of Coconut Oil and Aloe Vera.

10. With which chemical processes do the SIMPLY SILK match?

A: The SIMPLY SILK is compatible with highlights, coloring, tonalizing, and smoothing formaldehyde or amino acid-based, however, it is not compatible with the relaxation active principles (guanidine, ammonium thioglycolate, sodium) and Henê or whichever products heavy metal-based. The hair strand test is indispensable before the application.

11. Can I apply the SIMPLY SILK for blonde hair?

A: It is required the use of a moderate flat iron temperature, until 190°C (when flat ironing the first hair strand at the indicated temperature and verify that occurred a color alteration, reduce the temperature).

12. Will the treatment affect the color of the hair?

A: The treatment may sometimes affect the color of the hair. It will all depend on the color applied, the brand used, and the amount of bleach used on the hair. The bleach affects the Simply Silk treatment. The best way to prevent this on blonde color is to decrease the iron temperature.

13. Can you color at the same time as the treatment?

A: Yes, you can color the hair first, on the same day. We recommend applying the color on the ROOTS and use semi or demi colors, after the keratin treatment. We do not recommend applying full color when using Simply Silk.

14. What should you apply first, the color or the treatment?

A: We recommend applying color first and then the treatment.

15. When you can bleach or do highlights?

A: We recommend bleach or highlights, BEFORE the treatment.

16. What are the ACTIVE ingredients that make the hair smooth and straight?

A: Simply Silk is done with amino acids, glyoxylic acid, hydrolyzed keratin, and oils that together help to straighten the hair.

17. Would you recommend this treatment on broken, damaged hair?

A: We DO NOT recommend this treatment on broken, weak, and damaged hair.