About Us

Inova Professional was founded in 2010 by Daniel Babishov and Simon Aminov, two NYC salon owners and senior hairstylists, with over 40 years of combined experience. They both specialize in processed, curly, and frizzy hair.

After many years of working and studying their clients' hair challenges, due to color processing, relaxing, and other chemical processes, they wanted to develop a hair treatment that would not only salvage their clients' hair but also act as a conditioning treatment to keep the hair healthy, firm, long and shiny.

The goal was to develop a solution for chemically processed hair to prolong its long-lasting results. With this goal in mind, they developed the incredible Pure Keratin Hair Smoothing Treatment.

The Pure Keratin Hair Smoothing Treatment is formulated with keratin and collagen proteins, as well as mineral oil and cacao extract to rebuild and strengthen the hair where it has been damaged, as well as protect and smooth the hair. Inspired by this treatment, they also developed a line of Silk Keratin retail hair-care products, including a hair iron, to be used in conjunction with the treatment.

Today, they keep successfully helping clients from all over the world with their revolutionary, innovative, and amazing products that promote healthy, strong, and shiny hair.

Business Hours

We are open from Monday to Friday from 10 am to 5 pm, eastern standard time. Any messages, inquiries, or orders received after business hours will be answered on the next business day.

Thanks for choosing Inova Professional!