Inova Professional is bringing you the solution to your hair color maintenance problems!Clean your hair without stripping your bright red color. This uniquely developed Sulfate-Free Color Deposit Shampoo is Keratin enriched, color depositing and protecting. Our special shampoo adds in color and keratin with each wash. Your hair will be left feeling clean and your color looking fresh. It gently cleanses the hair, while the color deposit ingredients eliminate hair color fading and create longevity. So, your rich red hair won’t fade to pink!