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Trusted by Professionals, Loved by Clients

Inova Professional is trusted by hairstylists worldwide for delivering salon-quality results. Our advanced formulas restore, protect, and enhance all hair types, making them a favorite among professionals and clients alike.

One-Step Kera-Quik Organic 0% Formaldehyde Keratin Treatment – Shampoo-Like Application for Smooth, Frizz-Free Hair One-Step Kera-Quik Organic 0% Formaldehyde Keratin Treatment – Shampoo-Like Application for Smooth, Frizz-Free Hair
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Simply Silk Vegan Keratin Treatment – A Plant-Based Formula for 100% Straight, Healthy, Frizz-Free Hair with Long-Lasting Results Simply Silk Vegan Keratin Treatment – A Plant-Based Formula for 100% Straight, Healthy, Frizz-Free Hair with Long-Lasting Results
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24 Hour Gold Keratin Treatment 24 Hour Gold Keratin Treatment
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The Ultimate Professional Haircare Collection: Excellence in Every Product

Inova shampoo conditioner hair mask for any type of hair
Shampoos & Conditioners - Retail
Hair masks shampoo and conditioner after keratin treatment
Bundles Sets & Deals - Retail
Inova Professional ProFusion Therapy jar with color brush for easy application
Hair Masks - Retail
Women use innovative color revive shampoo and conditioner before and after
Color Revive Salon-Quality Color Care for Vibrant, Lasting Results
Hair stylist tools Hair dryer flat iron apron scissor Combs
Styling Tools & Accessories - Retail
Flexible hold hairspray to eliminate frizz and flyaways
Perfectly Styled: Professional Hairsprays & Styling Products
New products

Anti hair loss

We're excited to launch our new Anti-Hair Loss products, designed to help restore healthy, fuller hair. Infused with MCB Biotechnology to stimulate growth and Silk Spider Formulation for strength and reduced breakage, this collection nourishes your scalp and hair for lasting results.
Anti-Hair Lost Kit
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New at Inova professional

Glam Collection Tea Tree Shampoo & Conditioner 11 Oz

Refreshing duo infused with tea tree oil to soothe the scalp, reduce dryness, and leave hair feeling clean, soft, and revitalized.
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New
Tea Tree Shampoo and Conditioner duo – Inova Professional Glam Collection

our best sellers

Inova Professional Pure Keratin ProFusion Therapy 18 oz. bottle for salon keratin treatment
Inova Professional Pure Keratin Profusion Therapy – 18 oz | Deep Repair & Frizz Control for All Hair Types
Inova Professional
$75.00
Inova Professional Hair Dryer – 2300W Salon Blow Dryer with Self-Shutoff and Self-Cleaning Motor
Inova Professional Hair Dryer with Self-Shutoff and Self-Clean Motor 2300W
Inova Professional
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Real results with Inova Professional Root Renew Kit – Watch how this 3-step anti-hair loss system transforms thinning hair
Inova Professional Root Renew Collection – Anti-Hair Loss Kit for Stronger, Thicker Hair
Inova Professional
$86.00
Tea Tree Shampoo and Conditioner duo – Inova Professional Glam Collection
Inova Professional Glam Collection Tea Tree Shampoo & Conditioner Set – 11 Oz Each | Deep Scalp Cleanse & Refreshing Hydration
Inova Professional
$57.00
Inova Professional Pure Shine & Sheer Magic Smoothing Balm – 3.4 oz lightweight serum for frizz control, smooth, glossy finish – salon-quality hair treatment
Inova Professional Litan Collection – Pure Shine Gloss & Sheer Magic Smoothing Balm – 3.4 oz Each | Retail Pack
Inova Professional
$62.00
Applying Inova Smooth Hydration Conditioner for silky, manageable results
Inova Professional Mimi Collection Sulfate-Free Shampoo Smooth Hydration Conditioner 11 oz.
Inova Professional
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HEAR FROM OUR CUSTOMERS

Blog posts

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Sulfate-Free, Healthier Hair Starts Here.” Below, a sleek shampoo bottle is surrounded by soft foam on a clean, textured off-white background, conveying a fresh and gentle aesthetic
The Truth About Sulfates: Why You Should Switch to Sulfate-Free Shampoo
The Difference Between Keratin Treatments with Formaldehyde and Keratin Treatments with Amino Acids
The Difference Between Keratin Treatments with Formaldehyde and Keratin Treatments with Amino Acids
What Is Keratin Treatment? Your Ultimate Guide to Silky, Smooth Hair
What Is Keratin Treatment? Your Ultimate Guide to Silky, Smooth Hair