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Inova Professional Sulfate-Free Shampoo is a professional daily-care shampoo designed to gently cleanse the hair without stripping natural oils, keratin treatments, or color-treated hair.
Made with NanoKeratin Technology and silk keratin proteins, this professional formula helps leave hair feeling smooth, hydrated, shiny, soft, and healthy-looking after every wash.
Specially designed for keratin-treated, chemically treated, dry, frizzy, and color-treated hair.
Harsh shampoos can strip moisture, fade color, and shorten the life of keratin and smoothing treatments.
This sulfate-free formula cleanses gently while helping maintain softness, shine, moisture balance, and manageability.
NanoKeratin Technology helps support smoother, healthier-looking hair by reinforcing the appearance of the hair fiber while improving softness, shine, and manageability.
Designed to help maintain smooth, shiny, healthy-looking hair while protecting keratin and color-treated hair with salon-quality daily care.
Discover the complete sulfate-free aftercare system designed to help maintain smooth, shiny, healthy-looking hair while protecting keratin and color-treated hair.
Learn More About The Complete Aftercare SystemProfessional smoothing systems for straightening, frizz reduction, hydration, shine, and long-lasting salon results.
Professional sulfate-free maintenance, hydration therapies, and restorative treatments designed to protect and prolong salon results.
Trusted by stylists and loved by clients, Inova Professional delivers salon-grade formulas that smooth frizz, repair damage, and restore lasting shine – naturally.
Explore our
Keratin Treatment Showcase for professional smoothing and straightening, our
Silk Keratin Treatment Series for long-lasting shine and strength, and our
Retail Hair Masks to deeply nourish and restore every strand at home.
For targeted care, discover the
Root Renew Anti-Hair-Loss Kit — designed to revitalize the scalp and encourage new growth with MCB Biotechnology and Silk Spider Formulation.
Experience the power of organic keratin, vegan ingredients, and science-driven innovation trusted by professionals worldwide.