About Inova Professional
Built in the salon. Made for professionals.
Inova Professional makes smoothing systems, aftercare and scalp care for salon professionals — and publishes the education that goes with them, so the service is performed the way it was designed.
Our story
It started behind the chair.
Inova is made for professional use and sold through professional channels. How a service is actually performed in the salon decides what we make.
Inova Professional grew from the realities of professional salon work — chemically processed hair, frizz, demanding services, and clients who want results they can maintain between appointments.
The aim was a smoothing service a stylist could repeat with confidence: predictable from one client to the next, and consistent enough to build a salon business around.
That standard still decides what we make. Every system, every aftercare product and every education resource is judged on the same question — does this help a professional deliver a consistent service, and help the client keep it looking its best at home?
What we stand for
Professional first, in every decision.
Inova is built for the people who use it professionally. That shapes what we make, how we price it and how we support it.
Professional first
Formulated, packaged and supported for salon use. Professional pricing and the professional range sit behind a Pro Account, so stylists buy on professional terms.Education and correct use
A system is only as good as its application. We publish application guides, system comparisons and aftercare guidance so the service is performed as intended.Long-term salon support
Support does not end at the order. Stylists can reach a real person for product questions, service troubleshooting and ongoing professional guidance.What we create
Three pathways, one professional system.
Not a catalogue — the three places a stylist actually starts.
Professional smoothing systems
The treatments at the centre of the service, with the application guidance that goes with each one. View systems 02Aftercare and scalp care
Shampoos, conditioners and scalp care chosen to hold a professional service between salon visits. View aftercare 03Education and professional support
Education paths, application guides and Spanish-language resources — free to read, no account required. Education CenterFor salon professionals
Everything a stylist needs, in one place.
Whether you are starting with Inova or running it as your core smoothing service, these are the three doors in.
Made for the chair, not the shelf.
If you work behind the chair, the Education Center is the best place to see how Inova is used in a real service.
