24 Hour Gold Keratin Treatment - 17 oz. Salon
24H17
Professional 24 Hour Gold Keratin Treatment
Inova Professional 24 Hour Gold Keratin Treatment is a professional salon smoothing system designed for certified hairstylists who want reliable, long-lasting, high-performance keratin results. This advanced formula helps reduce frizz, control volume, improve manageability, and leave hair smooth, shiny, and healthy-looking.
Professional Gold Technology
Formulated with advanced Nanokeratin Technology, this professional treatment helps smooth the hair cuticle, improve softness, and create a polished finish with beautiful shine and natural movement.
Size
17 fl. oz. / 500 mL
Benefits
Helps reduce frizz and unwanted volume
Delivers smoother, softer, more manageable hair
Enhances shine for a healthy-looking finish
Advanced Nanokeratin Technology helps improve hair texture
Long-lasting results for up to 4–6 months with proper aftercare
Professional salon formula for consistent, predictable performance
Suitable for multiple hair types
Helps reduce daily styling time
Maintains natural movement while improving manageability
Designed exclusively for professional use
Best For
Professional hairstylists and salons
Frizzy, coarse, thick, or difficult-to-manage hair
Clients seeking long-lasting smoothing services
Color-treated hair (when professionally assessed)
Clients looking for enhanced shine and softness
Luxury keratin salon services
High-value smoothing treatments
How To Use
- Wash the hair with Inova Professional Clarifying Shampoo.
Dry the hair to the recommended moisture level.
Divide hair into small sections.
Apply the treatment evenly, avoiding direct scalp contact.
Allow the product to process according to hair type and professional judgment.
Blow-dry the hair completely.
Flat iron thin sections to activate the treatment.
Instruct the client to rinse after 24 hours.
Recommend Inova Professional Sulfate-Free Aftercare for long-lasting results.
Pro Tip
For maximum smoothing performance, thoroughly clarify the hair before application and ensure complete product saturation from roots to ends. Use thin sections while flat ironing to fully activate the Nanokeratin Technology. Recommend the complete Inova Professional Aftercare System to help maintain smoothness, shine, and long-lasting results.
Ingredients
For the complete ingredient list, Safety Data Sheet (SDS/MSDS), Technical Data Sheet (TDS), or additional product information, please email us Our technical support team will be happy to assist you.
FAQs
Who is this product designed for?
This product is intended exclusively for professional hairstylists and licensed salon professionals.
How long do the results last?
Results may last up to 4–6 months when proper application techniques and recommended aftercare products are used.
Can clients wash their hair immediately?
No. Clients should wait 24 hours before rinsing or washing the hair.
Is this suitable for all hair types?
Professional consultation is recommended. The formula is suitable for many hair types when applied correctly by a trained stylist.
What aftercare products should be recommended?
Use the Inova Professional Sulfate-Free Shampoo, Smooth Hydration Conditioner, and Original Miracle Hair Mask to help maintain optimal results.
Can this treatment be performed on color-treated hair?
Yes, after a professional consultation and proper assessment of the hair's condition.
Complete Your Routine
Step 1
Inova Professional Clarifying Shampoo
Deeply cleanses the hair and removes buildup before the keratin service.
Step 2
24 Hour Gold Keratin Treatment
Professional smoothing formula with Advanced Nanokeratin Technology.
Step 3
Inova Professional Sulfate-Free Shampoo
Helps preserve keratin treatment results while gently cleansing.
Step 4
Smooth Hydration Conditioner
Maintains softness, hydration, and manageability.
Step 5
Original Miracle Hair Mask
Provides intensive moisture and weekly nourishment to extend the life of the treatment.