Premium Hair Care - Retail | Inova Professional
73 products
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Inova Professional Silk Keratin Sulfate-Free Shampoo - 3.4 oz.
Inova Professional
$15.00
Inova Professional Sulfate-Free Shampoo - 11 oz.
Inova Professional
$28.00
Inova Professional Sulfate-Free Shampoo - 27 oz.
Inova Professional
$54.00
Inova Professional Silk Keratin Smooth Hydration Conditioner 3.4 oz.
Inova Professional
$16.00
Inova Professional Smooth Hydration Conditioner bottle for frizz-free, moisturized hair
Inova Professional Smooth Hydration Conditioner 11 oz.
Inova Professional
$29.00
Hydrating conditioner designed to smooth and soften dry, unruly hair
Inova Professional Smooth Hydration Conditioner 27 oz.
Inova Professional
$56.00
Inova Professional Original The Miracle Mask - 17 oz.
Inova Professional
$54.00
Inova Professional Original The Miracle Mask - 10.2 oz.
Inova Professional
$42.00
INOVA PROFESSIONAL MIRACLE MASK-INTENSE REPAIR - 3.4 OZ.
Inova Professional
$52.00
Inova Professional Miracle Mask-Intense Repair - 10.2 oz.
Inova Professional
$42.00
Inova Professional Gift Cards - Inova Professional
Inova Professional Gift Cards
Inova Professional
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Load & Hold Hairspray - Firm Hold 10 oz. - Inova Professional
Inova Professional Load & Hold Hairspray - Firm Hold 10 oz.
Inova Professional
$20.00
Inova Professional Pure Shine - Luminous Finishing Gloss - 3.4 Oz
Inova Professional
$33.00
Inova Professional Sheer Magic Smoothing Balm 3.4 oz.
Inova Professional
$30.00
Inova Professional Titanium Ultra Pro Flat Iron (1.75")
Inova Professional
$189.00
Retail - Titanium Ultra Pro Flat Iron (1") - Inova Professional
Inova Professional Titanium Ultra Pro Flat Iron (1")
Inova Professional
$189.00
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Retail - Titanium Pro Flat Iron Duo (1" & 1.75") - Inova Professional
Inova Professional Titanium Pro Flat Iron Duo (1" & 1.75")
Inova Professional
$240.00
Color Deposit Conditioner Black - 7 oz. - Inova Professional
Inova Professional Black Color Deposit Conditioner - 7 oz.
Inova Professional
$29.00
Color Deposit Shampoo Black - 11 oz. - Inova Professional
Inova Professional Black Color Deposit Shampoo - 11 oz.
Inova Professional
$28.00
Color Deposit Conditioner Brown - 7 oz. - Inova Professional
Inova Professional Brown Color Deposit Conditioner - 7 oz.
Inova Professional
$29.00
Color Deposit Shampoo Brown - 11 oz. - Inova Professional
Inova Professional Brown Color Deposit Shampoo - 11 oz.
Inova Professional
$28.00

Best Keratin Treatments for Frizzy Hair

Looking to tame frizz and get silky, smooth hair? Our keratin treatment collection is packed with professional, salon-grade formulas that are formaldehyde-free, easy to apply, and safe for all hair types. These treatments help restore shine, reduce frizz, and repair chemically damaged or over-processed hair.

Vegan Hair Care Products with Organic Ingredients

Explore our vegan hair care collection made with organic botanical extracts and nourishing natural oils. Ideal for sensitive scalps and eco-conscious shoppers, these cruelty-free formulas deliver hydration, softness, and strength — all without harsh chemicals or animal testing.

Why Choose Inova Professional?

With over 40 years of experience behind the chair, Inova Professional is trusted by stylists around the world. Our products are made in the USA using advanced formulations like One Step Kera-Quik — a revolutionary keratin shampoo treatment that applies in just 1–2 minutes right at the sink, no fumes, no gloves, and no downtime.