Professional Brass Control Technology
Why Professionals Use Magic Purple
Magic Purple is a concentrated violet pigment booster designed to help neutralize unwanted warm tones while enhancing cooler blonde results across multiple salon services.
Concentrated Violet Pigment
Helps neutralize unwanted yellow and warm tones while supporting cooler blonde results.
Works With Any Brand
Can be added into virtually any professional haircare system without requiring a specific brand.
Multiple Salon Uses
Perfect for keratin systems, shampoo, conditioner, masks, and professional color services.
Customizable Brass Control
Professionals can adjust usage levels based on the desired tone correction and hair condition.
Magic Purple was developed for salon professionals looking to maintain brighter, cooler, and cleaner blonde results with flexible application options.
Customizable Salon Additive
Ways To Use Magic Purple
Magic Purple can be mixed into multiple professional services to help control brassiness, reduce yellow tones, and support cooler blonde results.
Keratin Systems
Add to keratin treatments to help reduce yellowing and brassiness during smoothing services.
Shampoo
Mix into shampoo to support blonde maintenance and help keep tones cooler between services.
Conditioner
Add to conditioner for a softer toning effect while refreshing cool blonde appearance.
Hair Masks
Blend into masks for stronger toning support while treating blonde or lightened hair.
Hair Color
Use with professional color services to customize tone correction and help control warmth.
Magic Purple works with all professional haircare brands — not only Inova Professional products.
Results & Performance
What You Can Expect
Magic Purple helps support cleaner, cooler blonde results while reducing unwanted brassiness and warm undertones across multiple professional salon services.
Professional Blonde Maintenance
Designed to help maintain brighter and cooler-looking blonde tones between salon services while reducing yellow and orange undertones.
Flexible Brass Control
Usage levels can be adjusted by professionals depending on hair condition, desired tone correction, and service type.
Neutralizes Brassiness
Helps reduce unwanted yellow and warm tones in blonde, highlighted, and lightened hair.
Enhances Cool Tones
Supports brighter, cooler, and cleaner blonde appearance with customizable toning results.
Compatible With All Brands
Works with virtually any professional shampoo, conditioner, keratin system, mask, or color service.
Magic Purple gives salon professionals more control over blonde tone correction and brass management across multiple service categories.
Frequently Asked Questions
Magic Purple FAQ
Everything salon professionals need to know about using Magic Purple for brass control, blonde correction, and customizable toning services.
Can Magic Purple be used with any brand?
Yes. Magic Purple was designed to work with virtually any professional shampoo, conditioner, hair mask, keratin treatment, or color system.
What does Magic Purple help correct?
Magic Purple helps neutralize unwanted yellow, orange, and warm undertones while supporting cooler blonde and lightened hair results.
Can Magic Purple be mixed into keratin treatments?
Yes. Many salon professionals use Magic Purple inside keratin systems to help reduce brassiness and maintain cooler blonde appearance during smoothing services.
Is Magic Purple only for blonde hair?
Magic Purple is mainly used for blonde, highlighted, silver, gray, and lightened hair that requires brass and yellow tone correction.
How much Magic Purple should be used?
Because Magic Purple is highly concentrated, usage levels may vary depending on hair condition, service type, and desired tone correction.
Magic Purple gives salon professionals flexible brass control technology across multiple salon applications and professional service categories.
Professional Blonde Correction Technology
Give Blonde Hair A Cleaner, Cooler Finish
Magic Purple helps salon professionals neutralize brassiness, reduce unwanted warm tones, and customize blonde maintenance services across keratin, shampoo, conditioner, masks, and color applications.
Anti-Brass Technology
Works With All Brands
Professional Salon Formula
Customizable Tone Control
