Inova Professional Sulfate-Free Shampoo 27 oz bottle with NanoKeratin Technology for keratin-treated, smooth, shiny, and healthy-looking hair
Lifestyle image of Inova Professional Sulfate-Free Shampoo 27 oz on a soft purple luxury spa background for keratin-treated, smooth, shiny, and healthy-looking hair
Benefits infographic for Inova Professional Sulfate-Free Shampoo featuring keratin-safe cleansing, intense hydration, smooth shiny hair, color protection, and frizz control on a luxury light purple background
Keratin-safe technology infographic for Inova Professional Sulfate-Free Shampoo showing color protection, moisture retention, sulfate-free cleansing, and smooth shiny healthy-looking hair on a luxury light purple background
How-to-use infographic for Inova Professional Sulfate-Free Shampoo showing daily keratin-safe hair care routine with apply, massage, rinse, and follow-up steps on a luxury light purple background
Inova Professional complete aftercare system featuring sulfate-free shampoo, smooth hydration conditioner, and intense repair miracle mask for smooth shiny healthy-looking hair
Inova Professional Sulfate-Free Shampoo 27 oz bottle with NanoKeratin Technology for keratin-treated, smooth, shiny, and healthy-looking hair
Lifestyle image of Inova Professional Sulfate-Free Shampoo 27 oz on a soft purple luxury spa background for keratin-treated, smooth, shiny, and healthy-looking hair
Benefits infographic for Inova Professional Sulfate-Free Shampoo featuring keratin-safe cleansing, intense hydration, smooth shiny hair, color protection, and frizz control on a luxury light purple background
Keratin-safe technology infographic for Inova Professional Sulfate-Free Shampoo showing color protection, moisture retention, sulfate-free cleansing, and smooth shiny healthy-looking hair on a luxury light purple background
How-to-use infographic for Inova Professional Sulfate-Free Shampoo showing daily keratin-safe hair care routine with apply, massage, rinse, and follow-up steps on a luxury light purple background
Inova Professional complete aftercare system featuring sulfate-free shampoo, smooth hydration conditioner, and intense repair miracle mask for smooth shiny healthy-looking hair

Inova Professional Sulfate-Free Shampoo - 27 oz.

100

$79.00
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Shipping calculated at checkout.

Inova Professional Sulfate-Free Shampoo – 27 oz.

Give your hair the professional care it deserves with Inova Professional Sulfate-Free Shampoo, expertly formulated to gently cleanse while helping preserve the results of keratin treatments and color services. This salon-quality formula removes impurities and daily buildup without stripping away essential moisture, leaving hair soft, smooth, manageable, and full of healthy shine.

Infused with advanced conditioning ingredients and NanoKeratin Technology, this sulfate-free shampoo helps reduce frizz, improve manageability, and maintain hydration with every wash. It is gentle enough for daily use and suitable for all hair types, especially keratin-treated, color-treated, dry, damaged, or chemically processed hair.

The 27 oz. professional size is perfect for salons and clients who want long-lasting value while maintaining healthy, beautiful hair between salon visits.

Why You'll Love It

  • Gently cleanses without harsh sulfates
  • Helps extend the life of keratin treatments
  • Safe for color-treated and chemically processed hair
  • Helps reduce frizz and improve manageability
  • Maintains moisture for softer, shinier hair
  • Professional salon-quality formula for everyday use

For best results, follow with Inova Professional Sulfate-Free Conditioner and complete your aftercare routine with other Inova Professional products to maintain smooth, healthy-looking hair.

Benefits
  • Gently cleanses without sulfates to help protect keratin treatments and hair color.

  • Removes dirt, oil, and product buildup without stripping natural moisture.

  • Helps reduce frizz while improving softness, smoothness, and shine.

  • Maintains hydration for healthier-looking, more manageable hair.

  • Safe for daily use on color-treated, chemically processed, and keratin-treated hair.

  • Professional salon-quality formula for long-lasting hair health.
Best For


Perfect for all hair types, especially keratin-treated, color-treated, dry, frizzy, damaged, or chemically processed hair. Ideal for anyone looking to maintain smooth, hydrated, and healthy-looking hair with a gentle sulfate-free cleanser.

How To Use

Wet hair thoroughly with warm water.


Apply a generous amount of shampoo to the scalp and hair.


Massage gently to create a rich lather.


Work through the mid-lengths and ends.


Rinse thoroughly.


Repeat if additional cleansing is needed.


Follow with Inova Professional Sulfate-Free Conditioner for maximum hydration and long-lasting results.

Pro Tip

Recommend this shampoo as part of a complete sulfate-free aftercare routine following keratin or color services. Consistent use helps maintain smoother hair, reduce frizz, preserve color vibrancy, and extend the longevity of professional salon treatments.

Ingredients


Formulated with a gentle sulfate-free cleansing system and conditioning ingredients to effectively cleanse while helping maintain moisture, softness, shine, and the longevity of professional keratin and color treatments.

FAQs

Is this shampoo safe after a keratin treatment?

Yes. Its sulfate-free formula is designed to help preserve professional keratin treatments and extend their longevity.

Can I use it on color-treated hair?

Yes. It gently cleanses while helping maintain color vibrancy and shine.

Is it suitable for everyday use?

Yes. The gentle formula is safe for daily use on all hair types.

Will it help reduce frizz?

Yes. Regular use helps improve manageability while reducing frizz and maintaining smoother-looking hair.

Does it contain sulfates?

No. This shampoo is formulated without sulfates to provide a gentle cleansing experience.

Complete Your Routine

For the best salon-quality results, pair with:


  • Inova Professional Sulfate-Free Conditioner

  • Inova Professional Miracle Hair Mask

  • Inova Professional Sheer Magic Leave-In Treatment

  • Inova Professional Pure Shine Serum

  • Inova Professional Bond Benefits Leave-In Treatment

Using the complete Inova Professional aftercare system helps keep hair hydrated, smooth, shiny, and protected between salon visits.

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