{"title":"Inova Professional Hair Care Products","description":"\u003cp\u003eExplore advanced professional haircare systems developed to improve hydration, softness, shine, strength, and overall hair appearance through salon-quality maintenance and restorative care.\u003c\/p\u003e\n\n\u003cp\u003eInova Professional formulas are designed to support dry hair, damaged hair, frizz-prone hair, chemically processed hair, and hair exposed to heat styling, environmental stress, and daily damage.\u003c\/p\u003e\n\n\u003cp\u003eThis collection includes restorative haircare systems, hydration therapies, strengthening treatments, salon maintenance products, professional styling support, and advanced repair solutions developed for healthier-looking and more manageable hair.\u003c\/p\u003e\n\n\u003cbr\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003ch3\u003eWhat is a professional haircare system?\u003c\/h3\u003e\n\u003cp\u003eProfessional haircare systems combine salon-quality cleansing, conditioning, hydration, repair, and maintenance products designed to improve overall hair appearance and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eWhat products help improve dry and damaged hair?\u003c\/h3\u003e\n\u003cp\u003eHydration therapies, strengthening systems, restorative treatments, and salon-quality maintenance products are commonly used to improve softness, shine, and hair condition.\u003c\/p\u003e\n\n\u003ch3\u003eCan professional haircare help improve hair strength?\u003c\/h3\u003e\n\u003cp\u003eProfessional repair and maintenance systems may help support healthier-looking hair by improving moisture balance, softness, smoothness, and overall manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow do salon-quality haircare products differ from regular products?\u003c\/h3\u003e\n\u003cp\u003eProfessional salon-quality products are often formulated with advanced conditioning technologies designed to support long-term maintenance and visible hair improvement.\u003c\/p\u003e\n\n\u003ch3\u003eWhat hair types benefit from professional repair systems?\u003c\/h3\u003e\n\u003cp\u003eProfessional hydration and repair systems are commonly used for dry, frizzy, color-treated, chemically processed, and damaged hair types needing restorative maintenance.\u003c\/p\u003e\n\n\u003cbr\u003e\n\n\u003ch2\u003eRelated Professional Haircare Collections\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en-au\/collections\/keratin-treatment-showcase\"\u003eProfessional Keratin Treatments\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-au\/collections\/shampoos-conditioners-retail\"\u003eProfessional Shampoo \u0026amp; Conditioner Systems\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-au\/collections\/shop-all\"\u003eExplore Inova Professional Systems\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"firm-hold-hairspray-10-oz-load-hold","title":"Inova Professional Load \u0026 Hold Hairspray - Firm Hold 10 oz.","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eInova Professional Load \u0026amp; Hold Hairspray - Firm Hold\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eGet ready to lock in your style with Inova Professional Load \u0026amp; Hold Hairspray - Firm Hold. Designed for those who demand perfection, this powerful finishing spray delivers a firm, all-day hold without compromising the natural movement of your hair. Its advanced formula helps prevent frizz, keeping your hair sleek and smooth, even in the most humid conditions. This non-sticky, weightless spray ensures your hair stays put while maintaining a natural look and feel. Say goodbye to flyaways and hello to flawless style that lasts from morning till night.\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-Day Firm Hold:\u003c\/strong\u003e Keeps your hairstyle intact for hours, ensuring your look stays fresh all day long.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrizz Control:\u003c\/strong\u003e Fights frizz effectively, even in high humidity, leaving your hair sleek and smooth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless Feel:\u003c\/strong\u003e Enjoy a firm hold without the heavy, sticky residue, allowing your hair to move naturally.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-Sticky Formula:\u003c\/strong\u003e Provides a strong hold without leaving your hair feeling stiff or sticky.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Finish:\u003c\/strong\u003e Maintains the flexibility of your hair, so your style looks natural and polished.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12277797224536,"sku":"6623","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/products\/6_6d5ae767-b924-4e5c-9e4f-11d72739afcc.png?v=1604315950"},{"product_id":"touch-clean-go-7-oz-1","title":"Inova Professional Dry Shampoo Touch Clean \u0026 Go - 7 oz.","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003eWelcome to the world of Inova Professional Dry Shampoo Touch Clean \u0026amp; Go – your secret weapon for effortlessly fresh and revitalized hair. Say goodbye to greasy, lifeless locks and hello to instant rejuvenation with our cutting-edge dry shampoo formula. Designed to absorb excess oil and impurities, while leaving behind a clean, invigorating scent, Inova Professional Dry Shampoo Touch Clean \u0026amp; Go is the ultimate solution for busy lifestyles. Whether you're rushing between meetings, hitting the gym, or simply need a quick pick-me-up, our innovative formula refreshes your hair in seconds, without leaving any unwanted residue. Suitable for all hair types, this convenient product not only extends the life of your hairstyle but also adds volume and texture, giving you the confidence to tackle whatever the day throws your way. Experience the convenience and efficacy of Inova Professional Dry Shampoo Touch Clean \u0026amp; Go and unlock the secret to effortlessly beautiful hair, wherever life takes you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant Refreshment:\u003c\/strong\u003e Absorbs excess oil and impurities, instantly revitalizing hair between washes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean, Invigorating Scent:\u003c\/strong\u003e Leaves behind a refreshing fragrance for a long-lasting feeling of cleanliness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Residue:\u003c\/strong\u003e Unique formula ensures a lightweight finish without any unwanted buildup or residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Usage:\u003c\/strong\u003e Suitable for all hair types and textures, providing quick and convenient refreshment whenever needed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtended Style Life:\u003c\/strong\u003e Helps prolong the life of your hairstyle, keeping it looking fresh and vibrant for longer periods.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdded Volume and Texture:\u003c\/strong\u003e Enhances volume and texture for a fuller, more dynamic look, without the need for water or styling products.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn-the-Go Convenience:\u003c\/strong\u003e Perfect for busy lifestyles, travel, or whenever you need a quick hair refreshment, anytime, anywhere.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12500868202584,"sku":"6627","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/products\/ProductosWebsite1__9_6f8e301e-4aa6-4a19-a5e1-c98a524b28ae.png?v=1609428904"},{"product_id":"flex-hold-hairspray-10-oz-load-flex-1","title":"Inova Professional Load \u0026 Flex Finishing Spray - Flex Hold 10 oz.","description":"\u003cp\u003e\u003cstrong\u003eInova Professional Load \u0026amp; Flex Finishing Spray\u003c\/strong\u003e is your ultimate styling companion for a flawless, long-lasting look. 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This lightweight, airy mousse is specially formulated to deliver weightless volume, transforming your locks with a touch of fullness and bounce. Whether you're styling for a special occasion or simply want to add some oomph to your everyday look, Volume It Up offers the perfect solution. Its light fragrance adds a refreshing touch, leaving your hair not only looking amazing but smelling delightful too. 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Safe for highlights, this mask is your go-to solution for maintaining a radiant, blonde color while fortifying your hair from root to tip.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Maintenance\u003c\/strong\u003e: Deposits vibrant color while protecting and maintaining your blonde hair tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Nourishment\u003c\/strong\u003e: Advanced nano-technology delivers nutrients deep into the hair for lasting health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydration and Repair\u003c\/strong\u003e: Keratin protein repairs split ends, while avocado oil provides intense hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced Manageability\u003c\/strong\u003e: Creates a protective layer that locks in moisture, making hair easy to style and manage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine and Vivaciousness\u003c\/strong\u003e: Leaves hair with a glowing, vivacious finish, free from dryness or damage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for Highlights\u003c\/strong\u003e: Perfect for highlighted hair, keeping your color bright and fresh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis mask will be the ultimate solution for those looking to keep their blonde locks vibrant, hydrated, and beautifully healthy.\u003c\/p\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501825290328,"sku":"3003","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/products\/Untitleddesign_4_0419b506-41a2-411d-a670-38ff3e79ea82.png?v=1604948236"},{"product_id":"silk-keratin-pure-shine-1","title":"Inova Professional Pure Shine - Luminous Finishing Gloss - 3.4 Oz","description":"\u003cdiv style=\"max-width: 980px; margin: 0 auto; padding: 24px 18px; line-height: 1.7; color: #222; font-size: 16px;\"\u003e\n\u003ch1\u003e\u003cspan\u003eInova Professional Pure Shine – Luminous Finishing Gloss – 3.4 oz.\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eTransform dull, lifeless hair into silky, radiant strands with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Pure Shine – Luminous Finishing Gloss\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This lightweight professional finishing serum is designed to instantly enhance shine, smooth the hair cuticle, and control frizz without leaving hair feeling greasy or weighed down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts advanced formula helps seal in moisture, tame flyaways, and protect the hair from humidity while delivering a brilliant, salon-quality finish. Suitable for all hair types, Pure Shine leaves hair soft, smooth, and full of luminous shine with every application.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe convenient \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3.4 oz. size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for professional salon use or daily styling at home, providing the perfect finishing touch for sleek, healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eInstantly enhances shine and luminosity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eControls frizz and flyaways\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair silky, smooth, and lightweight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps protect against humidity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSeals the hair cuticle for a polished finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNon-greasy professional formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-quality performance\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eApply as the final step of your styling routine for long-lasting shine and a smooth, polished finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501903278168,"sku":"104","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Pure_Shine_1.png?v=1781793925"},{"product_id":"silk-keratin-sheer-magic-3-4","title":"Inova Professional Sheer Magic Smoothing Balm – Frizz Control \u0026 Blowout Styling Balm – 3.4 oz","description":"\u003cdiv style=\"max-width:980px; margin:0 auto; padding:30px 20px; line-height:1.75; color:#222; font-size:16px;\"\u003e\n\n  \u003ch2 style=\"font-size:30px; line-height:1.25; margin-bottom:20px;\"\u003e\n    Smooth Hair Starts Here\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003eInova Professional Sheer Magic Smoothing Balm\u003c\/strong\u003e is a lightweight styling and blowout balm designed to help control frizz, tame flyaways, and create a silky-smooth finish. Ideal for everyday styling, this professional formula helps leave hair soft, manageable, and beautifully polished without weighing it down.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Whether you're creating a sleek blowout, smoothing unruly strands, or preparing hair for heat styling, Sheer Magic Smoothing Balm helps deliver a refined, salon-quality finish with lasting softness and shine.\n  \u003c\/p\u003e\n\n  \u003ch3 style=\"font-size:24px; margin-top:28px;\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\n  \u003cul style=\"padding-left:20px;\"\u003e\n    \u003cli\u003e\n\u003cstrong\u003eControls Frizz:\u003c\/strong\u003e Helps smooth the appearance of frizz and flyaways.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBlowout Ready:\u003c\/strong\u003e Perfect for styling and creating sleek, polished looks.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLightweight Formula:\u003c\/strong\u003e Helps smooth hair without a heavy or greasy feel.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhances Manageability:\u003c\/strong\u003e Makes hair easier to style and control.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSoft \u0026amp; Silky Finish:\u003c\/strong\u003e Leaves hair feeling smooth and touchable.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eProfessional Results:\u003c\/strong\u003e Salon-inspired styling performance at home.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"font-size:24px; margin-top:28px;\"\u003ePerfect For\u003c\/h3\u003e\n\n  \u003cul style=\"padding-left:20px;\"\u003e\n    \u003cli\u003eFrizz-prone hair\u003c\/li\u003e\n    \u003cli\u003eBlow-drying and styling\u003c\/li\u003e\n    \u003cli\u003eFlyaway control\u003c\/li\u003e\n    \u003cli\u003eSmooth, sleek hairstyles\u003c\/li\u003e\n    \u003cli\u003eAdding softness and manageability\u003c\/li\u003e\n    \u003cli\u003eAll hair types\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"font-size:24px; margin-top:28px;\"\u003eHow To Use\u003c\/h3\u003e\n\n  \u003col style=\"padding-left:20px;\"\u003e\n    \u003cli\u003eApply a small amount to clean, damp hair.\u003c\/li\u003e\n    \u003cli\u003eDistribute evenly from mid-lengths to ends.\u003c\/li\u003e\n    \u003cli\u003eComb through for even coverage.\u003c\/li\u003e\n    \u003cli\u003eBlow dry and style as desired.\u003c\/li\u003e\n    \u003cli\u003eUse additional product as needed for extra smoothing and control.\u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003ch3 style=\"font-size:24px; margin-top:28px;\"\u003eKey Benefits\u003c\/h3\u003e\n\n  \u003cul style=\"padding-left:20px;\"\u003e\n    \u003cli\u003eHelps reduce the appearance of frizz\u003c\/li\u003e\n    \u003cli\u003eTames flyaways\u003c\/li\u003e\n    \u003cli\u003eSupports smooth blowouts\u003c\/li\u003e\n    \u003cli\u003eImproves styling control\u003c\/li\u003e\n    \u003cli\u003eLeaves hair soft and silky\u003c\/li\u003e\n    \u003cli\u003eLightweight, non-greasy feel\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"font-size:24px; margin-top:28px;\"\u003eSize\u003c\/h3\u003e\n\n  \u003cul style=\"padding-left:20px;\"\u003e\n    \u003cli\u003e3.4 fl oz \/ 100 ml\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3 style=\"font-size:24px; margin-top:28px;\"\u003eProfessional Styling Made Simple\u003c\/h3\u003e\n\n  \u003cp\u003e\n    Achieve smoother, softer, and more manageable hair with Inova Professional Sheer Magic Smoothing Balm. Designed to support blowouts and everyday styling, it helps create polished, salon-quality results while leaving hair beautifully smooth and touchably soft.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501905965144,"sku":"103","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/sheer_magic_1.png?v=1781802430"},{"product_id":"silk-keratin-smooth-protection-sulfate-free-shampoo-11-oz-1","title":"Inova Professional Sulfate-Free Shampoo | 11 Oz","description":"\u003cdiv style=\"max-width: 980px; margin: 0 auto; padding: 30px 20px; line-height: 1.75; color: #222; font-size: 16px;\"\u003e\n\u003ch1\u003e\u003cspan\u003eInova Professional Sulfate-Free Shampoo | 11 Oz\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaintain healthy, smooth, and vibrant hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Sulfate-Free Shampoo | 11 Oz\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a salon-quality formula specially developed to gently cleanse while helping preserve professional keratin treatments and color services. This sulfate-free shampoo effectively removes dirt, oil, and daily buildup without stripping away the moisture your hair needs to stay soft, shiny, and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with advanced conditioning ingredients and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNanoKeratin Technology\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it helps reduce frizz, improve manageability, and maintain hydration with every wash. Its gentle formula is suitable for daily use and ideal for keratin-treated, color-treated, chemically processed, dry, or damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe convenient \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e11 oz. size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for maintaining salon-quality results at home, helping extend the life of professional treatments while keeping hair healthy, smooth, and full of natural shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSulfate-free formula that gently cleanses without drying the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps extend the longevity of keratin treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSafe for color-treated and chemically processed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz while improving softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintains moisture for healthier, more manageable hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-quality formula for everyday use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor optimal results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Sulfate-Free Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and complete your hair care routine with other Inova Professional aftercare products for long-lasting hydration, smoothness, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501924511832,"sku":"131","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/sulfate_free_shampoo_11_oz.png?v=1781800319"},{"product_id":"silk-keratin-smooth-protection-sulfate-free-shampoo-27-oz-1","title":"Inova Professional Sulfate-Free Shampoo - 27 oz.","description":"\u003ch1\u003e\u003cspan\u003eInova Professional Sulfate-Free Shampoo – 27 oz.\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGive your hair the professional care it deserves with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Sulfate-Free Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, expertly formulated to gently cleanse while helping preserve the results of keratin treatments and color services. This salon-quality formula removes impurities and daily buildup without stripping away essential moisture, leaving hair soft, smooth, manageable, and full of healthy shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInfused with advanced conditioning ingredients and NanoKeratin Technology, this sulfate-free shampoo helps reduce frizz, improve manageability, and maintain hydration with every wash. It is gentle enough for daily use and suitable for all hair types, especially keratin-treated, color-treated, dry, damaged, or chemically processed hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e27 oz. professional size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for salons and clients who want long-lasting value while maintaining healthy, beautiful hair between salon visits.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses without harsh sulfates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps extend the life of keratin treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSafe for color-treated and chemically processed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz and improve manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintains moisture for softer, shinier hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-quality formula for everyday use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Sulfate-Free Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and complete your aftercare routine with other Inova Professional products to maintain smooth, healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501927100504,"sku":"100","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Inova_Professional_Sulfate-Free_Shampoo_27_oz.png?v=1781799659"},{"product_id":"silk-keratin-the-miracle-mask-1","title":"Inova Professional Original Miracle Mask 10.2 oz","description":"\u003cdiv style=\"max-width:980px;margin:0 auto;padding:24px 18px;line-height:1.7;color:#222;font-size:16px;\"\u003e\n\n  \u003ch2 style=\"font-size:30px;line-height:1.2;margin-bottom:14px;\"\u003e\n    Inova Professional Original Miracle Mask 10.2 oz\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    Inova Professional Original Miracle Mask 10.2 oz is a professional deep conditioning keratin hair mask designed to help restore moisture, softness, shine, and smoother manageability to dry, damaged, frizzy, color-treated, and chemically processed hair.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    This intensive repair mask helps nourish stressed hair, improve texture, reduce frizz, and support healthier-looking hair with a rich conditioning formula ideal for salon treatments, retail aftercare, and weekly moisture repair.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eBenefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDeeply conditions dry and damaged hair\u003c\/li\u003e\n    \u003cli\u003eHelps restore softness, shine, and smoothness\u003c\/li\u003e\n    \u003cli\u003eSupports healthier-looking hair\u003c\/li\u003e\n    \u003cli\u003eHelps reduce frizz and improve manageability\u003c\/li\u003e\n    \u003cli\u003eIdeal for color-treated and chemically processed hair\u003c\/li\u003e\n    \u003cli\u003eProfessional salon-quality repair care\u003c\/li\u003e\n    \u003cli\u003eGreat for weekly intensive hydration maintenance\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eBest For\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDry hair\u003c\/li\u003e\n    \u003cli\u003eDamaged hair\u003c\/li\u003e\n    \u003cli\u003eFrizzy hair\u003c\/li\u003e\n    \u003cli\u003eBleached hair\u003c\/li\u003e\n    \u003cli\u003eColor-treated hair\u003c\/li\u003e\n    \u003cli\u003eChemically processed hair\u003c\/li\u003e\n    \u003cli\u003ePost-keratin aftercare\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow To Use\u003c\/h3\u003e\n  \u003cp\u003e\n    After shampooing, apply generously from mid-lengths to ends. Leave on for 5–10 minutes, then rinse thoroughly. For very dry or damaged hair, leave on longer for deeper conditioning.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n  \u003cp\u003e\n    Use once a week as an intensive moisture repair treatment. For best results, pair with Inova Professional Silk Keratin Sulfate-Free Shampoo and Smooth Hydration Conditioner.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501936472152,"sku":"105","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Original_300_ml_2.png?v=1781795404"},{"product_id":"smooth-hydration-conditioner-27-oz-1","title":"Inova Professional Smooth Hydration Conditioner 27 oz.","description":"\u003cdiv class=\"inova-product-description\"\u003e\n\n  \u003ch2\u003eInova Professional Smooth Hydration Conditioner – 27 oz\u003c\/h2\u003e\n\n  \u003cp\u003e\n    \u003cstrong\u003eInova Professional Smooth Hydration Conditioner\u003c\/strong\u003e is a professional\n    daily-care conditioner designed to hydrate, soften, detangle, and smooth the hair\n    while helping reduce frizz and improve shine.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Made with \u003cstrong\u003eNanoKeratin Technology\u003c\/strong\u003e and silk keratin proteins,\n    this conditioner helps leave hair feeling soft, manageable, silky, and\n    healthy-looking after every use.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eHydrates and softens dry hair\u003c\/li\u003e\n    \u003cli\u003eHelps smooth frizz and flyaways\u003c\/li\u003e\n    \u003cli\u003eDetangles for easier combing and styling\u003c\/li\u003e\n    \u003cli\u003eSupports shine and manageability\u003c\/li\u003e\n    \u003cli\u003eKeratin-safe formula\u003c\/li\u003e\n    \u003cli\u003eColor-safe for treated hair\u003c\/li\u003e\n    \u003cli\u003eIdeal for daily professional hair care\u003c\/li\u003e\n    \u003cli\u003eSafe for all hair types\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eMade With NanoKeratin Technology\u003c\/h3\u003e\n\n  \u003cp\u003e\n    NanoKeratin Technology helps support smoother, healthier-looking hair by\n    improving softness, shine, and manageability while helping maintain the look\n    and feel of salon-treated hair.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eRecommended For\u003c\/h3\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eDry or frizzy hair\u003c\/li\u003e\n    \u003cli\u003eKeratin-treated hair\u003c\/li\u003e\n    \u003cli\u003eColor-treated hair\u003c\/li\u003e\n    \u003cli\u003eChemically treated hair\u003c\/li\u003e\n    \u003cli\u003eTangled or hard-to-manage hair\u003c\/li\u003e\n    \u003cli\u003eStraight, wavy, curly, or coily hair\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow To Use\u003c\/h3\u003e\n\n  \u003col\u003e\n    \u003cli\u003eAfter shampooing, apply to clean wet hair.\u003c\/li\u003e\n    \u003cli\u003eDistribute evenly from mid-lengths to ends.\u003c\/li\u003e\n    \u003cli\u003eLeave on for 2–3 minutes.\u003c\/li\u003e\n    \u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n  \u003c\/ol\u003e\n\n  \u003ch3\u003eProfessional Daily Hair Care\u003c\/h3\u003e\n\n  \u003cp\u003e\n    Designed to help maintain smooth, shiny, healthy-looking hair while supporting\n    softness, hydration, and frizz control with salon-quality daily care.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"margin-top:30px;padding:25px;border:1px solid #e5e5e5;border-radius:12px;background:#faf7fc;text-align:center;\"\u003e\n\n    \u003ch3 style=\"margin-bottom:10px;\"\u003e\n      Complete Your Professional Hair Care Routine\n    \u003c\/h3\u003e\n\n    \u003cp style=\"margin-bottom:20px;\"\u003e\n      Pair with Inova Professional Sulfate-Free Shampoo and Intense Repair Miracle Mask\n      for a complete aftercare system designed to cleanse, hydrate, repair, and help\n      maintain smooth healthy-looking hair.\n    \u003c\/p\u003e\n\n    \u003ca href=\"https:\/\/inovaprofessional.com\/collections\/keratin-treatment-showcase\/products\/keratin-aftercare-system\" style=\"display:inline-block;padding:12px 28px;background:#b79ac8;color:#ffffff;text-decoration:none;border-radius:30px;font-weight:600;\"\u003e\n       Learn More About The Complete Aftercare System\n    \u003c\/a\u003e\n\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501977104472,"sku":"101","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-professional-smooth-hydration-conditioner-27oz.png?v=1781802159"},{"product_id":"titanium-pro-flat-iron-duo-1","title":"Inova Professional Titanium Pro Flat Iron Duo (1\" \u0026 1.75\")","description":"\u003cp\u003eStraightens, smooths, curls, and flips all hair lengths and textures.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Digital, adjustable temperature 122-455F (50-230C). Ideal heat for sealing thermo- reconditioning treatments.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Rapid Heat Plates, 60 minute automatic shut off\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Lightweight, and ergonomically designed, 360 swivel cord for flexibility and movement.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Sold Nano-Titanium plates insure even heat distribution and glide through hair without pulling.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Negative ions smooth and close the cuticle, sealing in hair’s original moisture and eliminates static electricity\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e• Infrared heat, heats hair evenly inside and out to reduce styling time\u003c\/span\u003e\u003c\/p\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501998731352,"sku":"109","price":240.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/products\/titanium-pro-flat-iron-duo_a72b5dc2-4552-47fd-a6ea-a0890c1bc8c8.jpg?v=1609743889"},{"product_id":"titanium-ultra-pro-flat-iron-2","title":"Inova Professional Titanium Ultra Pro Flat Iron 1” – Professional Titanium Hair Straightener","description":"\u003cdiv style=\"max-width: 980px; margin: 0 auto; padding: 24px 18px; line-height: 1.7; color: #222; font-size: 16px;\"\u003e\n\u003ch1\u003eInova Professional Titanium Ultra Pro Flat Iron 1” – Professional Titanium Hair Straightener \u003c\/h1\u003e\n\u003cp\u003eAchieve sleek, smooth, and professional-quality results with the \u003cstrong\u003eInova Professional Titanium Ultra Pro Flat Iron 1\"\u003c\/strong\u003e. Designed for salon professionals, this high-performance styling tool features premium titanium plates that deliver fast, even heat distribution for effortless straightening, smoothing, curling, and styling on all hair types.\u003c\/p\u003e\n\u003cp\u003eThe advanced titanium technology glides smoothly through the hair, reducing friction while helping minimize frizz and enhance shine. With rapid heat recovery and adjustable temperature settings, the Titanium Ultra Pro Flat Iron provides consistent performance for everything from fine, delicate hair to thick, coarse, and chemically treated hair.\u003c\/p\u003e\n\u003cp\u003eIts lightweight ergonomic design and 1-inch floating titanium plates provide maximum control and styling versatility, making it an essential tool for everyday salon services.\u003c\/p\u003e\n\u003ch3\u003eWhy Professionals Choose It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePremium 1-inch floating titanium plates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFast heat-up with consistent temperature control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEven heat distribution for faster styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooth glide helps reduce pulling and snagging\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStraightens, curls, flips, and creates waves\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce frizz while enhancing shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eErgonomic lightweight design for all-day comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional salon-quality performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're creating sleek straight styles, soft curls, or polished waves, the \u003cstrong\u003eInova Professional Titanium Ultra Pro Flat Iron\u003c\/strong\u003e delivers reliable performance and exceptional results every time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12502052962392,"sku":null,"price":189.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-titanium-ultra-pro-flat-iron-1-inch-main-image_jpg.png?v=1781633992"},{"product_id":"titanium-ultra-pro-flat-iron-1-76","title":"Inova Professional Titanium Ultra Pro Flat Iron 1.75” – Professional Titanium Hair Straightener","description":"\u003cdiv style=\"max-width: 980px; margin: 0 auto; padding: 24px 18px; line-height: 1.7; color: #222; font-size: 16px;\"\u003e\n\u003ch1\u003eInova Professional Titanium Ultra Pro Flat Iron 1.75” – Professional Titanium Hair Straightener\u003c\/h1\u003e\n\u003cp\u003eStyle more hair in less time with the \u003cstrong\u003eInova Professional Titanium Ultra Pro Flat Iron 1.75”\u003c\/strong\u003e, a high-performance salon styling tool engineered for fast, efficient, and professional results. Featuring extra-wide premium titanium floating plates, this flat iron delivers superior heat distribution for smooth, sleek, and frizz-free hair while reducing styling time on medium to long, thick, or coarse hair.\u003c\/p\u003e\n\u003cp\u003eThe advanced titanium technology heats quickly, maintains consistent temperatures, and glides effortlessly through the hair to minimize pulling and enhance shine. Whether you're creating ultra-straight styles, soft waves, or polished finishes, the \u003cstrong\u003e1.75-inch plates\u003c\/strong\u003e provide maximum coverage, making them ideal for high-volume salon work and clients with longer or thicker hair.\u003c\/p\u003e\n\u003cp\u003eBuilt for professional performance and everyday reliability, the Titanium Ultra Pro Flat Iron combines power, precision, and durability for consistently beautiful results.\u003c\/p\u003e\n\u003ch3\u003eWhy Professionals Choose It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eExtra-wide 1.75-inch floating titanium plates\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCovers more hair with each pass for faster styling\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eRapid heat-up and consistent temperature control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEven heat distribution for smooth, long-lasting results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce frizz while enhancing shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for thick, coarse, and long hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eErgonomic lightweight design for all-day salon use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional salon-quality performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're smoothing long hair, creating polished finishes, or speeding up busy salon services, the \u003cstrong\u003eInova Professional Titanium Ultra Pro Flat Iron 1.75”\u003c\/strong\u003e delivers exceptional performance with every pass.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12502060204120,"sku":"128","price":189.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-titanium-ultra-pro-flat-iron-1-75-main-image_jpg.png?v=1781631432"},{"product_id":"miracle-mask-intense-repair-10-2-oz","title":"Inova Professional Miracle Mask – Intense Repair Hair Treatment 10.2 oz.","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eIntroducing Inova Professional Intense Miracle Mask: Your Pathway to Luxurious, Healthy Hair!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAre you tired of dealing with split ends, dryness, and damaged locks? Say hello to your hair's new best friend – Inova Professional Intense Miracle Mask! Our specially crafted formula combines the power of keratin, soy, and wheat proteins, along with the nourishing benefits of sunflower oil. Experience the magic as these natural wonders come together to revive your hair, making it more vibrant, healthier, and incredibly shiny!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Choose Inova Professional Intense Miracle Mask?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✨ \u003cstrong\u003eAdvanced Repair:\u003c\/strong\u003e Our miracle mask is meticulously formulated with a blend of keratin, soy, and wheat proteins. These essential ingredients work in harmony to repair split ends and rejuvenate damaged, dry hair, bringing back its lost vitality.\u003c\/p\u003e\n\u003cp\u003e🌻 \u003cstrong\u003eNourishment with Nature:\u003c\/strong\u003e Enriched with sunflower oil, this mask not only restores moisture but also infuses your hair with antioxidants and vitamin-E. It's like a nutritious feast for your hair, leaving it deeply nourished and visibly rejuvenated.\u003c\/p\u003e\n\u003cp\u003e💪 \u003cstrong\u003eStrength and Resilience:\u003c\/strong\u003e Regular use of our Intense Miracle Mask strengthens your hair from within, making it more resilient to everyday damage. Bid farewell to brittle strands and welcome hair that feels strong, supple, and full of life.\u003c\/p\u003e\n\u003cp\u003e🌟 \u003cstrong\u003eBrilliant Shine:\u003c\/strong\u003e Experience hair that gleams with natural brilliance! This miracle mask imparts a dazzling shine that lasts, ensuring your hair turns heads wherever you go. Get ready for compliments on your glossy, healthy tresses!\u003c\/p\u003e\n\u003cp\u003e🍃 \u003cstrong\u003eSilky Smoothness:\u003c\/strong\u003e Say goodbye to frizz and hello to irresistibly smooth hair! Our mask tames unruly locks, leaving them velvety soft and easy to manage. Embrace the touchable smoothness you've always desired.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse:\u003c\/strong\u003e Shampoo your hair and gently towel-dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Generously apply Inova Professional Intense Miracle Mask, focusing on the lengths and ends.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRelax:\u003c\/strong\u003e Let the mask work its magic for 10-15 minutes. Use this time to unwind and pamper yourself.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with warm water. Feel the immediate softness and see the brilliant shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eTransform your hair care routine with Inova Professional Intense Miracle Mask – where intensive repair meets unparalleled shine. Rediscover the joy of having healthy, smooth, and brilliantly shiny hair that reflects your inner beauty. Embrace the transformation; embrace the confidence. Elevate your hair to new heights – because you deserve nothing but the best!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIndulge Your Hair. Experience the Miracle. Order Now!\u003c\/em\u003e\u003c\/p\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12693779382360,"sku":"","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Intense_Repair_300_ml.jpg?v=1696352617"},{"product_id":"miracle-mask-intense-repair-17-6-oz","title":"INOVA PROFESSIONAL MIRACLE MASK-INTENSE REPAIR - 17 OZ.","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eIntroducing Inova Professional Intense Miracle Mask: Your Pathway to Luxurious, Healthy Hair!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eAre you tired of dealing with split ends, dryness, and damaged locks? Say hello to your hair's new best friend – Inova Professional Intense Miracle Mask! Our specially crafted formula combines the power of keratin, soy, and wheat proteins, along with the nourishing benefits of sunflower oil. Experience the magic as these natural wonders come together to revive your hair, making it more vibrant, healthier, and incredibly shiny!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhy Choose Inova Professional Intense Miracle Mask?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e✨ \u003cstrong data-mce-fragment=\"1\"\u003eAdvanced Repair:\u003c\/strong\u003e Our miracle mask is meticulously formulated with a blend of keratin, soy, and wheat proteins. These essential ingredients work in harmony to repair split ends and rejuvenate damaged, dry hair, bringing back its lost vitality.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e🌻 \u003cstrong data-mce-fragment=\"1\"\u003eNourishment with Nature:\u003c\/strong\u003e Enriched with sunflower oil, this mask not only restores moisture but also infuses your hair with antioxidants and vitamin-E. It's like a nutritious feast for your hair, leaving it deeply nourished and visibly rejuvenated.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e💪 \u003cstrong data-mce-fragment=\"1\"\u003eStrength and Resilience:\u003c\/strong\u003e Regular use of our Intense Miracle Mask strengthens your hair from within, making it more resilient to everyday damage. Bid farewell to brittle strands and welcome hair that feels strong, supple, and full of life.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e🌟 \u003cstrong data-mce-fragment=\"1\"\u003eBrilliant Shine:\u003c\/strong\u003e Experience hair that gleams with natural brilliance! This miracle mask imparts a dazzling shine that lasts, ensuring your hair turns heads wherever you go. Get ready for compliments on your glossy, healthy tresses!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e🍃 \u003cstrong data-mce-fragment=\"1\"\u003eSilky Smoothness:\u003c\/strong\u003e Say goodbye to frizz and hello to irresistibly smooth hair! Our mask tames unruly locks, leaving them velvety soft and easy to manage. Embrace the touchable smoothness you've always desired.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eCleanse:\u003c\/strong\u003e Shampoo your hair and gently towel-dry.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eApply:\u003c\/strong\u003e Generously apply Inova Professional Intense Miracle Mask, focusing on the lengths and ends.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eRelax:\u003c\/strong\u003e Let the mask work its magic for 10-15 minutes. Use this time to unwind and pamper yourself.\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003eRinse:\u003c\/strong\u003e Rinse thoroughly with warm water. Feel the immediate softness and see the brilliant shine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTransform your hair care routine with Inova Professional Intense Miracle Mask – where intensive repair meets unparalleled shine. Rediscover the joy of having healthy, smooth, and brilliantly shiny hair that reflects your inner beauty. Embrace the transformation; embrace the confidence. Elevate your hair to new heights – because you deserve nothing but the best!\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cem data-mce-fragment=\"1\"\u003eIndulge Your Hair. Experience the Miracle. Order Now!\u003c\/em\u003e\u003c\/p\u003e\n\u003cbr\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12693799829592,"sku":"","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Intense_Repair_500_ml.jpg?v=1696352974"},{"product_id":"revival-bundle","title":"Revival Bundle","description":"\u003cp\u003e\u003cspan\u003e(1) Smooth Protection Shampoo 11 oz.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e(1) Smooth Hydration Conditioner 11 oz.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e(1) Miracle Mask Intense Repair 10.2 oz.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":37118431068330,"sku":"RB45RE45","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/products\/1_3cdc342a-22fa-4e69-a12d-82d8fcd64208.png?v=1604948249"},{"product_id":"large-shampoo-conditioner-combo","title":"Inova Professional Diana Collection Sulfate-Free Shampoo \u0026 Hydration Conditioner 27 oz.","description":"\u003cdiv style=\"max-width:980px;margin:0 auto;padding:24px 18px;line-height:1.7;color:#222;font-size:16px;\"\u003e\n\n  \u003ch2 style=\"font-size:30px;line-height:1.2;margin-bottom:14px;\"\u003e\n    Inova Professional Diana Collection Sulfate-Free Shampoo \u0026amp; Smooth Hydration Conditioner 27 oz\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    Inova Professional Diana Collection Sulfate-Free Shampoo \u0026amp; Smooth Hydration Conditioner 27 oz is a professional salon-size haircare duo designed to gently cleanse, hydrate, soften, smooth, and support healthy-looking shine.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Made with NanoKeratin Technology, this sulfate-free shampoo and hydration conditioner system helps maintain moisture balance, reduce frizz, improve manageability, and support smoother, softer hair without harsh cleansing or heavy buildup.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eBenefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eSalon-size sulfate-free shampoo and conditioner duo\u003c\/li\u003e\n    \u003cli\u003eGently cleanses without stripping natural moisture\u003c\/li\u003e\n    \u003cli\u003eHelps hydrate, soften, and smooth hair\u003c\/li\u003e\n    \u003cli\u003eSupports frizz control and improved manageability\u003c\/li\u003e\n    \u003cli\u003eHelps enhance healthy-looking shine\u003c\/li\u003e\n    \u003cli\u003eKeratin-safe and color-safe aftercare system\u003c\/li\u003e\n    \u003cli\u003eIdeal for daily luxury hair maintenance\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eBest For\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDry hair\u003c\/li\u003e\n    \u003cli\u003eFrizzy hair\u003c\/li\u003e\n    \u003cli\u003eDull hair\u003c\/li\u003e\n    \u003cli\u003eColor-treated hair\u003c\/li\u003e\n    \u003cli\u003eKeratin-treated hair\u003c\/li\u003e\n    \u003cli\u003eDaily moisture care\u003c\/li\u003e\n    \u003cli\u003eSalon and retail use\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow To Use\u003c\/h3\u003e\n  \u003cp\u003e\n    Apply Sulfate-Free Shampoo to wet hair and gently massage into the scalp and hair. Rinse thoroughly and repeat if needed.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Follow with Smooth Hydration Conditioner. Apply from mid-lengths to ends, leave on for 2–3 minutes, then rinse thoroughly. For deeper hydration, leave on for up to 5 minutes before rinsing.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n  \u003cp\u003e\n    Use as a daily sulfate-free aftercare system to help maintain smooth, soft, shiny, healthy-looking hair after keratin, color, or smoothing services.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":37414626164906,"sku":"LARSCRE5","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Conditioner_Shampoo_27_oz_1.png?v=1781720025"},{"product_id":"regular-shampoo-conditioner","title":"Inova Professional Mimi Collection Sulfate-Free Shampoo Smooth Hydration Conditioner 11 oz.","description":"\u003cdiv style=\"max-width:980px;margin:0 auto;padding:24px 18px;line-height:1.7;color:#222;font-size:16px;\"\u003e\n\n  \u003ch2 style=\"font-size:30px;line-height:1.2;margin-bottom:14px;\"\u003e\n    Inova Professional Mimi Collection Sulfate-Free Shampoo \u0026amp; Smooth Hydration Conditioner 11 oz Duo\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    Inova Professional Mimi Collection Sulfate-Free Shampoo \u0026amp; Smooth Hydration Conditioner 11 oz Duo is a keratin-safe daily haircare system designed to gently cleanse, hydrate, soften, smooth, and support healthy-looking shine.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Made with NanoKeratin Technology, this sulfate-free shampoo and hydration conditioner duo helps maintain moisture balance, reduce frizz, improve manageability, and leave hair feeling soft, silky, and refreshed without harsh cleansing or heavy buildup.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eBenefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDaily sulfate-free shampoo and conditioner duo\u003c\/li\u003e\n    \u003cli\u003eGently cleanses without stripping moisture\u003c\/li\u003e\n    \u003cli\u003eHelps hydrate, soften, and smooth hair\u003c\/li\u003e\n    \u003cli\u003eSupports frizz control and manageability\u003c\/li\u003e\n    \u003cli\u003eKeratin-safe and color-safe formula\u003c\/li\u003e\n    \u003cli\u003eHelps enhance healthy-looking shine\u003c\/li\u003e\n    \u003cli\u003eIdeal for salon retail and home aftercare\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eBest For\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDry hair\u003c\/li\u003e\n    \u003cli\u003eFrizzy hair\u003c\/li\u003e\n    \u003cli\u003eDull hair\u003c\/li\u003e\n    \u003cli\u003eColor-treated hair\u003c\/li\u003e\n    \u003cli\u003eKeratin-treated hair\u003c\/li\u003e\n    \u003cli\u003eDaily moisture care\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow To Use\u003c\/h3\u003e\n  \u003cp\u003e\n    Apply Sulfate-Free Shampoo to wet hair and gently massage into the scalp and hair. Rinse thoroughly and repeat if needed.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Follow with Smooth Hydration Conditioner. Apply from mid-lengths to ends, leave on for 2–3 minutes, then rinse thoroughly.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n  \u003cp\u003e\n    Use as a daily sulfate-free aftercare system to help maintain soft, smooth, shiny, healthy-looking hair after keratin, color, or smoothing services.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":37416303165610,"sku":"REGSHCON5","price":57.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Sulfate-Free_Shampoo_Hydration_Conditioner_11.png?v=1781719513"},{"product_id":"sassy-combo","title":"Inova Professional Brooke Collection Shampoo Conditioner \u0026 Mask Set","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2\u003eInova Professional Brooke Collection – Smooth Protection Hair Care Set (11 oz \/ 11 oz \/ 10.2 oz)\u003c\/h2\u003e\n\n\u003cp\u003e\nExperience complete professional hair care with the Inova Professional Brooke Collection. This premium 3-step system includes a full-size Smooth Protection Shampoo (11 oz), Smooth Hydration Conditioner (11 oz), and Miracle Mask (10.2 oz) to cleanse, hydrate, restore, and protect your hair while delivering salon-quality results at home.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by NanoKeratin Technology, this complete routine helps reduce frizz, deeply hydrate, strengthen hair, improve elasticity, enhance natural shine, and leave hair healthier, softer, and easier to manage after every use.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Protection Shampoo – 11 fl oz (320 mL)\u003c\/strong\u003e\u003cbr\u003e\nGently cleanses while helping protect hair from environmental stress and daily buildup.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eSmooth Hydration Conditioner – 11 fl oz (320 mL)\u003c\/strong\u003e\u003cbr\u003e\nDeeply hydrates, detangles, smooths frizz, and locks in moisture for lasting softness and shine.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eMiracle Mask (Mild) – 10.2 oz (300 mL)\u003c\/strong\u003e\u003cbr\u003e\nIntensive conditioning treatment that restores dry, damaged hair while improving elasticity, softness, and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eComplete professional shampoo, conditioner, and mask system\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates dry and damaged hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eImproves softness and natural shine\u003c\/li\u003e\n\u003cli\u003eStrengthens hair and supports elasticity\u003c\/li\u003e\n\u003cli\u003eHelps protect against everyday environmental stress\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality results at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eWash hair with \u003cstrong\u003eSmooth Protection Shampoo\u003c\/strong\u003e and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply \u003cstrong\u003eSmooth Hydration Conditioner\u003c\/strong\u003e from mid-length to ends. Leave for 2–3 minutes before rinsing.\u003c\/li\u003e\n\u003cli\u003eOne or two times per week, replace the conditioner with the \u003cstrong\u003eMiracle Mask\u003c\/strong\u003e. Leave on for 5–10 minutes, then rinse thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n\n\u003cp\u003e\nFor maximum hydration and long-lasting softness, use the shampoo and conditioner as your daily routine and incorporate the Miracle Mask once or twice weekly as an intensive treatment.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eDry hair\u003c\/li\u003e\n\u003cli\u003eFrizzy hair\u003c\/li\u003e\n\u003cli\u003eDamaged hair\u003c\/li\u003e\n\u003cli\u003eColor-treated hair\u003c\/li\u003e\n\u003cli\u003eDull hair lacking moisture and shine\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a complete professional hair care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":37416362475690,"sku":"LUX5%","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/INOVA_PROFESSIONAL_Brooke_Collection_Smooth_Protection.png?v=1783442212"},{"product_id":"sydney-collection","title":"Inova Professional Sydney Collection Smooth Protection Sulfate-Free Shampoo, Hydration Conditioner \u0026 Miracle Mask Set – 27 oz","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2\u003eInova Professional Alanis Collection – Intense Repair Hair Care Set (27 oz \/ 27 oz \/ 17.6 oz)\u003c\/h2\u003e\n\n\u003cp\u003e\nRestore dry, damaged, and chemically treated hair with the Inova Professional Alanis Collection. This professional 3-step system includes a full-size Smooth Protection Shampoo (27 oz), Smooth Hydration Conditioner (27 oz), and Miracle Mask Intense Repair (17.6 oz) to cleanse, deeply hydrate, repair, and strengthen hair while delivering salon-quality results.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by NanoKeratin Technology and intensive conditioning ingredients, this complete hair care routine helps repair damage, control frizz, improve elasticity, restore softness, enhance shine, and protect hair from daily environmental stress.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Protection Shampoo – 27 fl oz (800 mL)\u003c\/strong\u003e\u003cbr\u003e\nGently cleanses while helping protect hair from environmental stress, leaving hair clean, smooth, and manageable.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eSmooth Hydration Conditioner – 27 fl oz (800 mL)\u003c\/strong\u003e\u003cbr\u003e\nDeeply hydrates, detangles, smooths frizz, and locks in moisture for long-lasting softness and shine.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eMiracle Mask Intense Repair – 17.6 oz (500 mL)\u003c\/strong\u003e\u003cbr\u003e\nProfessional intensive repair treatment formulated to restore dry and damaged hair, improve elasticity, strengthen the hair fiber, and deeply nourish for healthier-looking hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eComplete professional shampoo, conditioner, and intensive repair mask system\u003c\/li\u003e\n\u003cli\u003eDeeply repairs dry and damaged hair\u003c\/li\u003e\n\u003cli\u003eHelps strengthen weakened hair fibers\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and locks in moisture\u003c\/li\u003e\n\u003cli\u003eReduces frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eEnhances softness, elasticity, and shine\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from environmental stress\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality care for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eCleanse with \u003cstrong\u003eSmooth Protection Shampoo\u003c\/strong\u003e and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply \u003cstrong\u003eSmooth Hydration Conditioner\u003c\/strong\u003e from mid-lengths to ends. Leave on for 2–3 minutes before rinsing.\u003c\/li\u003e\n\u003cli\u003eOne or two times per week, replace the conditioner with \u003cstrong\u003eMiracle Mask Intense Repair\u003c\/strong\u003e. Leave on for 5–10 minutes before rinsing thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n\n\u003cp\u003e\nFor severely dry or chemically treated hair, use the Miracle Mask Intense Repair twice weekly to help restore moisture, improve elasticity, reduce breakage, and maintain healthier-looking, salon-quality hair.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eDry hair\u003c\/li\u003e\n\u003cli\u003eDamaged hair\u003c\/li\u003e\n\u003cli\u003eChemically treated hair\u003c\/li\u003e\n\u003cli\u003eBleached hair\u003c\/li\u003e\n\u003cli\u003eColor-treated hair\u003c\/li\u003e\n\u003cli\u003eFrizzy hair\u003c\/li\u003e\n\u003cli\u003eHair needing intensive repair and hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":37420448350378,"sku":"SYD10%RE","price":162.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Group_Original_500_ml_2.png?v=1783453805"},{"product_id":"milan-collection","title":"Inova Professional Alanis Collection Smooth Protection Shampoo, Smooth Hydration Conditioner, and Miracle Mask Intense Repair Set","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2\u003eInova Professional Alanis Collection – Intense Repair Hair Care Set (27 oz \/ 27 oz \/ 17.6 oz)\u003c\/h2\u003e\n\n\u003cp\u003e\nRestore dry, damaged, and chemically treated hair with the Inova Professional Alanis Collection. This professional 3-step system includes a full-size Smooth Protection Shampoo (27 oz), Smooth Hydration Conditioner (27 oz), and Miracle Mask Intense Repair (17.6 oz) to cleanse, deeply hydrate, repair, and strengthen hair while delivering salon-quality results.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by NanoKeratin Technology and intensive conditioning ingredients, this complete hair care routine helps repair damage, control frizz, improve elasticity, restore softness, enhance shine, and protect hair from daily environmental stress.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth Protection Shampoo – 27 fl oz (800 mL)\u003c\/strong\u003e\u003cbr\u003e\nGently cleanses while helping protect hair from environmental stress, leaving hair clean, smooth, and manageable.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eSmooth Hydration Conditioner – 27 fl oz (800 mL)\u003c\/strong\u003e\u003cbr\u003e\nDeeply hydrates, detangles, smooths frizz, and locks in moisture for long-lasting softness and shine.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eMiracle Mask Intense Repair – 17.6 oz (500 mL)\u003c\/strong\u003e\u003cbr\u003e\nProfessional intensive repair treatment formulated to restore dry and damaged hair, improve elasticity, strengthen the hair fiber, and deeply nourish for healthier-looking hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eComplete professional shampoo, conditioner, and intensive repair mask system\u003c\/li\u003e\n\u003cli\u003eDeeply repairs dry and damaged hair\u003c\/li\u003e\n\u003cli\u003eHelps strengthen weakened hair fibers\u003c\/li\u003e\n\u003cli\u003eDeeply hydrates and locks in moisture\u003c\/li\u003e\n\u003cli\u003eReduces frizz and improves manageability\u003c\/li\u003e\n\u003cli\u003eEnhances softness, elasticity, and shine\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from environmental stress\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality care for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eCleanse with \u003cstrong\u003eSmooth Protection Shampoo\u003c\/strong\u003e and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply \u003cstrong\u003eSmooth Hydration Conditioner\u003c\/strong\u003e from mid-lengths to ends. Leave on for 2–3 minutes before rinsing.\u003c\/li\u003e\n\u003cli\u003eOne or two times per week, replace the conditioner with \u003cstrong\u003eMiracle Mask Intense Repair\u003c\/strong\u003e. Leave on for 5–10 minutes before rinsing thoroughly.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n\n\u003cp\u003e\nFor severely dry or chemically treated hair, use the Miracle Mask Intense Repair twice weekly to help restore moisture, improve elasticity, reduce breakage, and maintain healthier-looking, salon-quality hair.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eDry hair\u003c\/li\u003e\n\u003cli\u003eDamaged hair\u003c\/li\u003e\n\u003cli\u003eChemically treated hair\u003c\/li\u003e\n\u003cli\u003eBleached hair\u003c\/li\u003e\n\u003cli\u003eColor-treated hair\u003c\/li\u003e\n\u003cli\u003eFrizzy hair\u003c\/li\u003e\n\u003cli\u003eHair needing intensive repair and hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":37420896026794,"sku":"","price":162.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Group_Original_500_ml_2.png?v=1783453805"},{"product_id":"madison-collection","title":"Inova Professional Madison Collection – Shampoo, Conditioner \u0026 Intense Mask Set | Hydration \u0026 Repair","description":"\u003cp data-start=\"0\" data-end=\"85\"\u003e\u003cstrong data-start=\"0\" data-end=\"83\"\u003eINOVA PROFESSIONAL Madison Collection – Shampoo, Conditioner \u0026amp; Intense Mask Set\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"87\" data-end=\"378\"\u003eElevate your hair care routine with the \u003cstrong data-start=\"127\" data-end=\"168\"\u003eINOVA PROFESSIONAL Madison Collection\u003c\/strong\u003e, a premium set designed to cleanse, nourish, and deeply restore your hair. Infused with high-performance ingredients, this trio works together to deliver smooth, hydrated, and resilient hair with every wash.\u003c\/p\u003e\n\u003ch3 data-start=\"380\" data-end=\"403\"\u003e\u003cstrong data-start=\"384\" data-end=\"401\"\u003eSet Includes:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"404\" data-end=\"816\"\u003e✅ \u003cstrong data-start=\"406\" data-end=\"434\"\u003eMadison Shampoo (11 oz.)\u003c\/strong\u003e – Gently cleanses while protecting hair from environmental damage, leaving it fresh, soft, and healthy.\u003cbr data-start=\"538\" data-end=\"541\"\u003e✅ \u003cstrong data-start=\"543\" data-end=\"575\"\u003eMadison Conditioner (11 oz.)\u003c\/strong\u003e – Deeply hydrates and detangles, enhancing shine and manageability for effortlessly sleek hair.\u003cbr data-start=\"671\" data-end=\"674\" data-is-only-node=\"\"\u003e✅ \u003cstrong data-start=\"676\" data-end=\"711\"\u003eMadison Intense Mask (10.2 oz.)\u003c\/strong\u003e – A powerful deep-conditioning treatment that repairs, strengthens, and revitalizes dry, damaged hair.\u003c\/p\u003e\n\u003cp data-start=\"818\" data-end=\"1000\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eIdeal for all hair types, the \u003cstrong data-start=\"848\" data-end=\"870\"\u003eMadison Collection\u003c\/strong\u003e provides salon-quality results at home. Experience intense hydration, enhanced smoothness, and lasting protection with every use!\u003c\/p\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":37421441351850,"sku":"","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Group_Intense_Repair_300_ml_1.jpg?v=1696351128"},{"product_id":"inova-professional-gift-card","title":"Inova Professional Gift Cards","description":"You can now prepay a gift card and come back to our site to utilize it on our platform.","brand":"Inova Professional","offers":[{"title":"$40.00","offer_id":37607109263530,"sku":"GIFT40","price":40.0,"currency_code":"USD","in_stock":true},{"title":"$60.00","offer_id":37607109296298,"sku":"GIFT60","price":60.0,"currency_code":"USD","in_stock":true},{"title":"$80.00","offer_id":37607109329066,"sku":"GIFT80","price":80.0,"currency_code":"USD","in_stock":true},{"title":"$100.00","offer_id":37607109361834,"sku":"GIFT100","price":100.0,"currency_code":"USD","in_stock":true},{"title":"$150.00","offer_id":37607109394602,"sku":"GIFT150","price":150.0,"currency_code":"USD","in_stock":true},{"title":"$350.00","offer_id":37628128886954,"sku":"GIFT350","price":350.0,"currency_code":"USD","in_stock":true},{"title":"$500.00","offer_id":37628130885802,"sku":"GIFT500","price":500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/products\/1_7e129bb2-da91-4352-82d7-47ea4d23703f.png?v=1607322193"},{"product_id":"smooth-hydration-conditioner-11-oz","title":"Inova Professional Silk Keratin Smooth Hydration Conditioner 11 oz","description":"\u003cdiv style=\"max-width:980px;margin:0 auto;padding:24px 18px;line-height:1.7;color:#222;font-size:16px;\"\u003e\n\n  \u003ch2 style=\"font-size:30px;line-height:1.2;margin-bottom:14px;\"\u003e\n    Inova Professional Silk Keratin Smooth Hydration Conditioner 11 oz\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    Inova Professional Silk Keratin Smooth Hydration Conditioner 11 oz is a professional keratin-safe, sulfate-free conditioner designed to help hydrate, soften, and smooth dry, frizzy, color-treated, and keratin-treated hair.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    This lightweight moisture conditioner helps reduce frizz, improve manageability, enhance shine, and support healthier-looking hair without heavy buildup. Ideal for salon retail, daily home care, and professional aftercare maintenance.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eBenefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eHelps hydrate and soften dry hair\u003c\/li\u003e\n    \u003cli\u003eReduces frizz and flyaways\u003c\/li\u003e\n    \u003cli\u003eSupports smooth, manageable hair\u003c\/li\u003e\n    \u003cli\u003eEnhances shine and softness\u003c\/li\u003e\n    \u003cli\u003eKeratin-safe and color-safe formula\u003c\/li\u003e\n    \u003cli\u003eSulfate free and paraben free\u003c\/li\u003e\n    \u003cli\u003eIdeal for salon and retail aftercare\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eBest For\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDry hair\u003c\/li\u003e\n    \u003cli\u003eFrizzy hair\u003c\/li\u003e\n    \u003cli\u003eColor-treated hair\u003c\/li\u003e\n    \u003cli\u003eKeratin-treated hair\u003c\/li\u003e\n    \u003cli\u003eDaily hydration maintenance\u003c\/li\u003e\n    \u003cli\u003eSalon retail and professional aftercare\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow To Use\u003c\/h3\u003e\n  \u003cp\u003e\n    After shampooing, apply evenly from mid-lengths to ends. Leave on for 2–3 minutes, then rinse thoroughly. For deeper hydration, leave on for up to 5 minutes before rinsing.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n  \u003cp\u003e\n    For best results, use with Inova Professional Silk Keratin Sulfate-Free Shampoo and Intense Repair Mask to maintain soft, smooth, hydrated, healthier-looking hair.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":42775728881912,"sku":"co11","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-smooth-hydration-conditioner-11oz-main-image_jpg_7953dd08-f3d0-4771-83ee-fd1091b8d811.png?v=1783367172"},{"product_id":"talia-collection-sulfate-free-shampoo-3-4-oz-smooth-hydration-conditioner-3-4-oz","title":"Inova Professional Talia Collection Professional Sulfate-Free Shampoo \u0026 Hydration Conditioner 3.4 oz – Travel Aftercare Duo","description":"\u003cdiv style=\"max-width:980px;margin:0 auto;padding:24px 18px;line-height:1.7;color:#222;font-size:16px;\"\u003e\n\n  \u003ch2 style=\"font-size:30px;line-height:1.2;margin-bottom:14px;\"\u003e\n    Inova Professional Talia Collection Sulfate-Free Shampoo \u0026amp; Smooth Hydration Conditioner 3.4 oz Duo\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    Inova Professional Talia Collection Sulfate-Free Shampoo \u0026amp; Smooth Hydration Conditioner 3.4 oz Duo is a travel-size keratin-safe aftercare system designed to gently cleanse, hydrate, soften, smooth, and support healthy-looking shine anywhere you go.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Made with NanoKeratin Technology, this sulfate-free shampoo and hydration conditioner duo helps maintain moisture balance, reduce frizz, improve manageability, and support soft, smooth, shiny hair without harsh cleansing or heavy buildup.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eBenefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eTravel-size shampoo and conditioner duo\u003c\/li\u003e\n    \u003cli\u003eGently cleanses without harsh sulfates\u003c\/li\u003e\n    \u003cli\u003eHelps hydrate, soften, and smooth hair\u003c\/li\u003e\n    \u003cli\u003eSupports frizz control and manageability\u003c\/li\u003e\n    \u003cli\u003eKeratin-safe and color-safe formula\u003c\/li\u003e\n    \u003cli\u003eHelps enhance healthy-looking shine\u003c\/li\u003e\n    \u003cli\u003ePerfect for travel, gym bags, salon retail, and daily aftercare\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eBest For\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDry hair\u003c\/li\u003e\n    \u003cli\u003eFrizzy hair\u003c\/li\u003e\n    \u003cli\u003eDull hair\u003c\/li\u003e\n    \u003cli\u003eColor-treated hair\u003c\/li\u003e\n    \u003cli\u003eKeratin-treated hair\u003c\/li\u003e\n    \u003cli\u003eTravel and vacation haircare\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow To Use\u003c\/h3\u003e\n  \u003cp\u003e\n    Apply Sulfate-Free Shampoo to wet hair and gently massage into the scalp and hair. Rinse thoroughly and repeat if needed.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    Follow with Smooth Hydration Conditioner. Apply from mid-lengths to ends, leave on for 2–3 minutes, then rinse thoroughly.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n  \u003cp\u003e\n    Use as a portable sulfate-free aftercare system to help maintain soft, smooth, shiny, healthy-looking hair after keratin, color, or smoothing services.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":42943190106360,"sku":"","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-diana-collection-travel-size-duo-main-image.png?v=1781719261"},{"product_id":"inova-professional-sulfate-free-shampoo-3-4-oz","title":"Inova Professional Silk Keratin Sulfate-Free Shampoo - 3.4 oz.","description":"\u003cdiv style=\"max-width: 980px; margin: 0 auto; padding: 24px 18px; line-height: 1.7; color: #222; font-size: 16px;\"\u003e\n\u003ch1\u003eInova Professional Silk Keratin Sulfate-Free Shampoo – 3.4 oz.\u003c\/h1\u003e\n\u003cp\u003eKeep your hair healthy, smooth, and beautifully maintained wherever you go with \u003cstrong\u003eInova Professional Silk Keratin Sulfate-Free Shampoo – 3.4 oz.\u003c\/strong\u003e This professional salon-quality formula gently cleanses while helping preserve keratin treatments and color services without stripping away essential moisture.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eSilk Keratin Technology\u003c\/strong\u003e, this sulfate-free shampoo removes dirt, oil, and product buildup while helping control frizz, improve manageability, and enhance softness and shine. Its gentle cleansing system is ideal for daily use and suitable for all hair types, especially keratin-treated, color-treated, dry, damaged, or chemically processed hair.\u003c\/p\u003e\n\u003cp\u003eThe convenient \u003cstrong\u003e3.4 oz travel size\u003c\/strong\u003e is TSA-friendly, making it the perfect companion for vacations, business trips, gym bags, or anyone who wants to maintain salon-quality hair care on the go.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSulfate-free formula that gently cleanses without stripping moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps extend the life of keratin treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe for color-treated and chemically processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce frizz while improving softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates and maintains healthy-looking hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional salon-quality performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect TSA-approved travel size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, follow with \u003cstrong\u003eInova Professional Silk Keratin Sulfate-Free Conditioner\u003c\/strong\u003e and complete your routine with Inova Professional styling and treatment products for smooth, hydrated, and healthy-looking hair every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":42943246205176,"sku":"","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/sulfate_free_shampoo_3.4_1.png?v=1781799959"},{"product_id":"inova-professional-smooth-hydration-conditioner-3-4-oz","title":"Inova Professional Silk Keratin Smooth Hydration Conditioner 3.4 oz – Travel Size","description":"\u003cdiv style=\"max-width:980px;margin:0 auto;padding:24px 18px;line-height:1.7;color:#222;font-size:16px;\"\u003e\n\n  \u003ch2 style=\"font-size:30px;line-height:1.2;margin-bottom:14px;\"\u003e\n    Inova Professional Silk Keratin Smooth Hydration Conditioner 3.4 oz\n  \u003c\/h2\u003e\n\n  \u003cp\u003e\n    Inova Professional Silk Keratin Smooth Hydration Conditioner 3.4 oz is a travel-friendly, keratin-safe conditioner designed to help hydrate, soften, and smooth dry or frizzy hair while supporting healthier-looking shine and manageability.\n  \u003c\/p\u003e\n\n  \u003cp\u003e\n    This lightweight sulfate-free formula helps maintain moisture balance without heavy buildup, making it ideal for salon retail, travel, gym bags, vacations, and daily post-keratin aftercare.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eBenefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eHelps reduce frizz and flyaways\u003c\/li\u003e\n    \u003cli\u003eSupports soft, smooth, manageable hair\u003c\/li\u003e\n    \u003cli\u003eLightweight daily hydration\u003c\/li\u003e\n    \u003cli\u003eHelps enhance shine and softness\u003c\/li\u003e\n    \u003cli\u003eKeratin-safe and color-safe formula\u003c\/li\u003e\n    \u003cli\u003eSulfate free and paraben free\u003c\/li\u003e\n    \u003cli\u003eGreat for travel, salon retail, and on-the-go haircare\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eBest For\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDry hair\u003c\/li\u003e\n    \u003cli\u003eFrizzy hair\u003c\/li\u003e\n    \u003cli\u003eColor-treated hair\u003c\/li\u003e\n    \u003cli\u003eKeratin-treated hair\u003c\/li\u003e\n    \u003cli\u003eDaily moisture maintenance\u003c\/li\u003e\n    \u003cli\u003eTravel and vacation haircare\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow To Use\u003c\/h3\u003e\n  \u003cp\u003e\n    After shampooing, apply evenly from mid-lengths to ends. Leave on for 2–3 minutes, then rinse thoroughly. For deeper hydration, leave on for up to 5 minutes before rinsing.\n  \u003c\/p\u003e\n\n  \u003ch3\u003eProfessional Tip\u003c\/h3\u003e\n  \u003cp\u003e\n    For best results, use with Inova Professional Silk Keratin Sulfate-Free Shampoo and Intense Repair Mask to maintain smooth, hydrated, healthier-looking hair.\n  \u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":42943292702968,"sku":"","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/smooth_hydration_3.4_1.png?v=1781803131"},{"product_id":"summer-travel-kit-shampoo-conditioner-pure-shine-sheer-magic","title":"Inova Professional Summer Travel Kit Shampoo Conditioner Pure Shine \u0026 Sheer Magic","description":"\u003cstrong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/strong\u003e\n\u003ch5\u003e\u003cb\u003e1) Silk Keratin Smooth Protection Shampoo 3.4 OZ\u003c\/b\u003e\u003c\/h5\u003e\n\u003ch4\u003e\u003cb\u003e1) Silk Keratin Smooth Hydration Conditioner 3.4 OZ\u003c\/b\u003e\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cb\u003e\u003ci\u003e1) Pure Shine Luminous Finishing Gloss\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003ci\u003e 3.4 OZ\u003c\/i\u003e\u003c\/b\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\u003cb\u003e1) Sheer Magic Smoothing Balm 3.4 OZ\u003c\/b\u003e\u003c\/h4\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":42958853439736,"sku":"","price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/products\/4MiniBundle.png?v=1655752294"},{"product_id":"inova-professional-magic-purple","title":"Inova Professional Magic Purple Control – Brassiness Reducer for Blonde, Silver \u0026 Highlighted Hair","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2\u003eInova Professional Magic Purple Control – Brassiness Reducer\u003c\/h2\u003e\n\n\u003cp\u003e\nInova Professional Magic Purple Control is a concentrated violet pigment additive designed to neutralize unwanted yellow and orange tones in blonde, silver, gray, and highlighted hair. It helps enhance cool tones, boost shine, and keep color looking fresh, bright, and salon-beautiful.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis product is not designed for direct application to the hair. Magic Purple Control should be mixed into another hair product such as shampoo, conditioner, hair mask, keratin treatment, or hair color formula to customize brass control.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and orange brassiness\u003c\/li\u003e\n\u003cli\u003eEnhances cool blonde, silver, gray, and highlighted tones\u003c\/li\u003e\n\u003cli\u003eHelps boost shine and vibrancy\u003c\/li\u003e\n\u003cli\u003eSupports color maintenance between salon services\u003c\/li\u003e\n\u003cli\u003eCan be mixed into shampoo, conditioner, mask, keratin, or color formulas\u003c\/li\u003e\n\u003cli\u003eProfessional concentrated violet pigment additive\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAdd \u003cstrong\u003ehalf bottle\u003c\/strong\u003e of Magic Purple Control to any \u003cstrong\u003e3 oz hair product\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMix thoroughly until fully blended.\u003c\/li\u003e\n\u003cli\u003eUse the mixture as directed for that product.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly when required.\u003c\/li\u003e\n\u003cli\u003eAdjust the amount depending on desired toning strength.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eCan Be Added To\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHair masks\u003c\/li\u003e\n\u003cli\u003eShampoos\u003c\/li\u003e\n\u003cli\u003eConditioners\u003c\/li\u003e\n\u003cli\u003eKeratin treatments\u003c\/li\u003e\n\u003cli\u003eHair color formulas\u003c\/li\u003e\n\u003cli\u003eProfessional and retail hair products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eImportant\u003c\/h3\u003e\n\u003cp\u003e\nDo not apply Magic Purple Control directly to the hair. It is a professional add-on booster and must be mixed with another hair product before use.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde hair\u003c\/li\u003e\n\u003cli\u003eSilver hair\u003c\/li\u003e\n\u003cli\u003eGray hair\u003c\/li\u003e\n\u003cli\u003eHighlighted hair\u003c\/li\u003e\n\u003cli\u003eBrassy yellow tones\u003c\/li\u003e\n\u003cli\u003eOrange or warm tones\u003c\/li\u003e\n\u003cli\u003eColor-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProfessional Insight\u003c\/h3\u003e\n\u003cp\u003e\nMagic Purple Control gives professionals and clients flexibility to customize toning strength by adding violet pigment into their preferred hair care or color formula. It is ideal for maintaining cooler, cleaner, brighter blonde and silver tones between salon visits.\n\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43072737411320,"sku":"MP","price":65.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Luxury_Blonde_Hair_Lifestyle.png?v=1783455166"},{"product_id":"inova-professional-clarifying-shampoo-a-deep-cleansing-anti-residue-clarifying-shampoo-17-oz","title":"Inova Professional Clarifying Shampoo – Deep-Cleansing Anti-Residue Formula 17 Oz","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2\u003eInova Professional Clarifying Shampoo – 17 oz\u003c\/h2\u003e\n\n\u003cp\u003e\nInova Professional Clarifying Shampoo is a professional deep cleansing shampoo formulated to thoroughly cleanse the hair and scalp by removing product buildup, excess oil, dirt, minerals, chlorine, hard water residue, and everyday impurities.\n\u003c\/p\u003e\n\n\u003cp\u003e\nDesigned for professional salon use and at-home maintenance, this clarifying shampoo creates the ideal foundation before keratin treatments, hair color, and chemical services while leaving hair feeling exceptionally clean, lightweight, and refreshed.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eRemoves excess oil, dirt, and impurities\u003c\/li\u003e\n\u003cli\u003eEliminates product buildup and styling residue\u003c\/li\u003e\n\u003cli\u003eHelps remove chlorine and hard water minerals\u003c\/li\u003e\n\u003cli\u003ePrepares hair for keratin treatments and color services\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling clean, lightweight, and refreshed\u003c\/li\u003e\n\u003cli\u003eIdeal for oily hair and scalp\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOily hair and scalp\u003c\/li\u003e\n\u003cli\u003eProduct buildup\u003c\/li\u003e\n\u003cli\u003eHeavy styling product users\u003c\/li\u003e\n\u003cli\u003eBefore keratin treatments\u003c\/li\u003e\n\u003cli\u003eBefore hair color services\u003c\/li\u003e\n\u003cli\u003eBefore chemical treatments\u003c\/li\u003e\n\u003cli\u003eSwimmers exposed to chlorine\u003c\/li\u003e\n\u003cli\u003eHair affected by hard water minerals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eThoroughly wet the hair with warm water.\u003c\/li\u003e\n\u003cli\u003eApply Clarifying Shampoo evenly throughout the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently into a rich lather for 2–3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary for heavy buildup.\u003c\/li\u003e\n\u003cli\u003eContinue with your keratin treatment, color service, conditioner, or other professional hair treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProfessional Insight\u003c\/h3\u003e\n\u003cp\u003e\nProfessional salon services begin with perfectly clean hair. By removing buildup, oils, minerals, chlorine, and residue, Clarifying Shampoo helps create the ideal surface for maximum absorption during keratin treatments, hair color, and chemical services, helping professionals achieve more consistent, longer-lasting results.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhy Professionals Choose Inova Clarifying Shampoo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-strength deep cleansing\u003c\/li\u003e\n\u003cli\u003eExcellent preparation before salon treatments\u003c\/li\u003e\n\u003cli\u003eHelps maximize keratin treatment performance\u003c\/li\u003e\n\u003cli\u003eRemoves residues regular shampoos often leave behind\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, especially oily hair\u003c\/li\u003e\n\u003cli\u003eTrusted by salon professionals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProduct Size\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e17 fl oz \/ 500 ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43178552361208,"sku":"","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/professional_clarifying_shampoo_17_oz.png?v=1783362545"},{"product_id":"inova-professional-litan-collection-pure-shine-sheer-magic-smoothing-balm-3-4-oz-sat","title":"Inova Professional Litan Collection – Pure Shine Gloss \u0026 Sheer Magic Smoothing Balm – 3.4 oz Each | Retail Pack","description":"\u003cdiv style=\"max-width: 980px; margin: 0 auto; padding: 30px 20px; line-height: 1.75; color: #222; font-size: 16px;\"\u003e\n\u003ch1\u003eInova Professional Litan Collection – Pure Shine Gloss \u0026amp; Sheer Magic Smoothing Balm Retail Pack | Salon\u003c\/h1\u003e\n\u003cp\u003eElevate every styling service with the \u003cstrong\u003eInova Professional Litan Collection Retail Pack\u003c\/strong\u003e, featuring two of Inova Professional's most-loved finishing products: \u003cstrong\u003ePure Shine Gloss\u003c\/strong\u003e and \u003cstrong\u003eSheer Magic Smoothing Balm\u003c\/strong\u003e. Designed for professional salons, this retail duo helps clients maintain smooth, frizz-free, and brilliantly shiny hair long after they leave the salon.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePure Shine Gloss\u003c\/strong\u003e delivers an instant boost of luminosity while smoothing the hair cuticle, reducing frizz, and protecting against humidity. \u003cstrong\u003eSheer Magic Smoothing Balm\u003c\/strong\u003e helps soften, condition, and control unruly hair while improving manageability and providing a silky, polished finish.\u003c\/p\u003e\n\u003cp\u003ePerfect for all hair types, including color-treated, chemically processed, and keratin-treated hair, this retail pack gives salons the ideal take-home solution to help clients preserve professional results between appointments.\u003c\/p\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eInova Professional Pure Shine Gloss – 3.4 oz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eInova Professional Sheer Magic Smoothing Balm – 3.4 oz\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Professionals Choose It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional retail system for salon clients\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eControls frizz and flyaways\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEnhances softness and mirror-like shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect against humidity\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair silky, smooth, and lightweight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eIdeal for maintaining salon-quality results at home\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRecommend this retail duo after every smoothing, keratin, or color service to help clients keep their hair looking healthy, polished, and beautifully finished every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43482823033080,"sku":"","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-pure-shine-sheer-magic-main.png?v=1781795810"},{"product_id":"inova-professional-deep-cleansing-clarifying-shampoo-1-11-oz-1","title":"Inova Professional Deep Cleansing Clarifying Shampoo #1 – Pre-Treatment Detox Cleanse – 11 Oz","description":"\u003cdiv style=\"max-width: 1000px; margin: 0 auto; padding: 20px; color: #222; line-height: 1.8;\"\u003e\n\u003ch1\u003e\u003cspan\u003eInova Professional Deep Cleansing Clarifying Shampoo #1 – 11 Oz \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePrepare the hair for professional salon services with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Deep Cleansing Clarifying Shampoo #1 – Salon Edition\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This advanced clarifying formula is designed to deeply cleanse the hair and scalp by removing excess oil, product buildup, minerals, and environmental impurities that can interfere with professional treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStep 1\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e of the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Root Renew Collection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this salon-quality shampoo creates the ideal foundation for scalp care treatments by thoroughly purifying the scalp while leaving the hair clean, refreshed, and ready to absorb the benefits of the following treatment steps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts professional-strength cleansing system effectively removes residue without compromising the integrity of the hair, making it the perfect preparation before scalp therapies and other professional salon services.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Professionals Choose It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDeeply removes product buildup, oil, and impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrepares the scalp for professional treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshes and purifies the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreates the ideal foundation for the Root Renew system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-strength cleansing formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair clean, refreshed, and ready for treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor maximum results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Anti-Hair Loss Shampoo #2\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRoot Renew Scalp Tonic #3\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e as part of the complete Root Renew Collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43947547656440,"sku":"","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-deep-cleansing-clarifying-shampoo-11oz-main-product-image.png?v=1783366771"},{"product_id":"inova-professional-anti-hair-loss-shampoo-2-3-4-oz","title":"Inova Professional Anti Hair Loss Shampoo #2 3.4 Oz","description":"\u003cdiv style=\"max-width: 1000px; margin: 0 auto; padding: 20px; color: #222; line-height: 1.8;\"\u003e\n\u003ch1\u003eInova Professional Anti Hair Loss Shampoo #2 – 3.4 Oz\u003c\/h1\u003e\n\u003cp\u003eSupport healthier, stronger-looking hair wherever you go with \u003cstrong\u003eInova Professional Anti Hair Loss Shampoo #2 – 3.4 Oz\u003c\/strong\u003e. This professional salon-quality shampoo is formulated to gently cleanse the scalp while helping strengthen fragile hair and reduce hair breakage, creating the ideal foundation for healthier-looking hair.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eMCB Technology\u003c\/strong\u003e and \u003cstrong\u003eSilk Spider Technology\u003c\/strong\u003e, this advanced formula helps remove impurities while nourishing the scalp and reinforcing the hair fiber. It leaves the scalp feeling clean and refreshed while improving softness, manageability, and shine.\u003c\/p\u003e\n\u003cp\u003eThe convenient \u003cstrong\u003e3.4 oz travel size\u003c\/strong\u003e is TSA-friendly, making it ideal for travel, the gym, or maintaining your Root Renew hair care routine wherever you are.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without over-drying the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen weak, fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce hair breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports a healthy scalp environment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair soft, manageable, and refreshed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional salon-quality formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTSA-friendly travel size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, use after \u003cstrong\u003eInova Professional Deep Cleansing Shampoo #1\u003c\/strong\u003e when performing the complete Root Renew treatment and follow with \u003cstrong\u003eInova Professional Root Renew Scalp Tonic #3\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43947624136952,"sku":"","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-anti-hair-loss-shampoo_3.4_oz_Main..png?v=1782326659"},{"product_id":"inova-professional-anti-hair-loss-shampoo-2-11-oz-1","title":"Inova Professional Anti-Hair Loss Shampoo – Revitalize, Strengthen \u0026 Transform – #2 Step | 11 Oz","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2 style=\"font-size:32px; margin-bottom:15px;\"\u003e\nInova Professional Anti-Hair Loss Shampoo #2 – 11 oz\n\u003c\/h2\u003e\n\n\u003cp\u003e\nInova Professional Anti-Hair Loss Shampoo #2 is the second step in the Root Renew Collection, designed to cleanse, revitalize, and strengthen the scalp and hair for fuller-looking, healthier-looking results.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by MCB Technology and scalp-supporting ingredients, this professional formula helps reduce hair fall due to breakage, nourish the scalp, strengthen roots, and support a healthier scalp environment with consistent use.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reduce hair fall due to breakage\u003c\/li\u003e\n\u003cli\u003eSupports stronger, healthier-looking hair\u003c\/li\u003e\n\u003cli\u003eHelps strengthen hair from the roots\u003c\/li\u003e\n\u003cli\u003eNourishes and refreshes the scalp\u003c\/li\u003e\n\u003cli\u003eSupports fuller-looking hair\u003c\/li\u003e\n\u003cli\u003eImproves softness, shine, and manageability\u003c\/li\u003e\n\u003cli\u003eGentle cleansing formula for daily scalp care\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThinning-looking hair\u003c\/li\u003e\n\u003cli\u003eWeak or fragile hair\u003c\/li\u003e\n\u003cli\u003eHair fall due to breakage\u003c\/li\u003e\n\u003cli\u003eScalp care and scalp wellness routines\u003c\/li\u003e\n\u003cli\u003eHair that needs strength and revitalization\u003c\/li\u003e\n\u003cli\u003eMen and women looking for fuller-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair and scalp thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply Anti-Hair Loss Shampoo #2 to the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently for 1–2 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if needed.\u003c\/li\u003e\n\u003cli\u003eFor best results, use as part of the complete Root Renew Collection.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eProfessional Insight\u003c\/h3\u003e\n\u003cp\u003e\nHealthy-looking hair starts with a healthy scalp. This shampoo is designed to support scalp balance while helping strengthen fragile hair and improve the appearance of density, fullness, and overall hair quality over time.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eComplete Root Renew Routine\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 1:\u003c\/strong\u003e Deep Cleansing Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Anti-Hair Loss Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Anti-Hair Loss Scalp Tonic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\nUse the complete system consistently to help support stronger roots, a healthier scalp environment, and fuller-looking hair.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eProduct Size\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e11 fl oz \/ 320 ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43947625578744,"sku":"","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-professional-anti-hair-loss-shampoo-11oz.png?v=1782324270"},{"product_id":"inova-professional-coconut-oil-conditioner-11-oz","title":"Inova Professional Coconut Oil Conditioner 11 Oz Nourishing Hydration for All Hair Types","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2 style=\"font-size:32px; margin-bottom:15px;\"\u003e\nInova Professional Coconut Oil Conditioner – 11 oz\n\u003c\/h2\u003e\n\n\u003cp\u003e\nTransform dry, dull, and hard-to-manage hair with Inova Professional Coconut Oil Conditioner. This professional salon-quality formula combines the nourishing power of Coconut Oil with advanced Nanotechnology to help hydrate, soften, smooth, and enhance shine while improving overall hair manageability.\n\u003c\/p\u003e\n\n\u003cp\u003e\nDesigned to replenish moisture after cleansing, this lightweight conditioner helps leave hair feeling silky, healthy-looking, and beautifully conditioned without weighing it down.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3 style=\"font-size:24px;\"\u003eKey Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eDeeply hydrates and nourishes dry hair\u003c\/li\u003e\n\u003cli\u003eHelps improve softness and smoothness\u003c\/li\u003e\n\u003cli\u003eEnhances natural shine and radiance\u003c\/li\u003e\n\u003cli\u003eHelps reduce frizz and flyaways\u003c\/li\u003e\n\u003cli\u003eImproves manageability and detangling\u003c\/li\u003e\n\u003cli\u003eSupports stronger, healthier-looking hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of dryness and brittleness\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3 style=\"font-size:24px;\"\u003eBest For\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eDry hair\u003c\/li\u003e\n\u003cli\u003eDamaged hair\u003c\/li\u003e\n\u003cli\u003eFrizzy hair\u003c\/li\u003e\n\u003cli\u003eDull hair lacking shine\u003c\/li\u003e\n\u003cli\u003eChemically treated hair\u003c\/li\u003e\n\u003cli\u003eColor-treated hair\u003c\/li\u003e\n\u003cli\u003eHair needing extra hydration and softness\u003c\/li\u003e\n\u003cli\u003eDaily moisture maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3 style=\"font-size:24px;\"\u003ePowered By Coconut Oil\u003c\/h3\u003e\n\n\u003cp\u003e\nRich in nourishing fatty acids, Coconut Oil helps moisturize the hair shaft while improving softness, shine, and manageability. Regular use helps hair appear healthier, smoother, and more radiant.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3 style=\"font-size:24px;\"\u003eAdvanced Nanotechnology\u003c\/h3\u003e\n\n\u003cp\u003e\nOur advanced Nanotechnology helps optimize ingredient delivery throughout the hair shaft, supporting improved hydration, enhanced softness, and long-lasting conditioning performance.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3 style=\"font-size:24px;\"\u003eHow To Use\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eShampoo hair using Inova Professional Coconut Oil Shampoo.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply Coconut Oil Conditioner evenly from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2–3 minutes.\u003c\/li\u003e\n\u003cli\u003eComb through if desired.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool or lukewarm water.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3 style=\"font-size:24px;\"\u003eProfessional Insight\u003c\/h3\u003e\n\n\u003cp\u003e\nProfessional stylists know that hydration is essential for healthy-looking hair. The Coconut Oil Conditioner helps replenish moisture after cleansing, leaving hair softer, smoother, shinier, and easier to manage with every use.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3 style=\"font-size:24px;\"\u003eComplete Coconut Collection\u003c\/h3\u003e\n\n\u003cp\u003e\nFor optimal hydration and shine, pair with:\n\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eInova Professional Coconut Oil Shampoo\u003c\/li\u003e\n\u003cli\u003eInova Professional Coconut Oil Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\nTogether, these products create a complete daily hair care routine that helps nourish, smooth, and maintain beautiful, healthy-looking hair.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3 style=\"font-size:24px;\"\u003eProduct Size\u003c\/h3\u003e\n\n\u003cp\u003e\n\u003cstrong\u003e11 fl oz \/ 320 ml\u003c\/strong\u003e\n\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43971930489080,"sku":"","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/cocunut_oil_conditioner_11_oz_1.png?v=1782320945"},{"product_id":"inova-professional-deep-cleansing-clarifying-shampoo-1-3-4-oz","title":"Inova Professional Clarifying Shampoo #1 – 3.4 Oz Deep Cleansing Prep Formula","description":"\u003ch1\u003e\u003cspan\u003eInova Professional Clarifying Shampoo #1 – 3.4 Oz\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStart every professional treatment with a perfectly clean foundation using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Clarifying Shampoo #1 – 3.4 Oz\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This professional deep-cleansing shampoo is specially formulated to remove excess oil, product buildup, minerals, and environmental impurities, leaving the scalp and hair refreshed and ready for optimal treatment performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStep 1\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e of the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Root Renew Collection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this clarifying shampoo prepares the scalp for advanced hair and scalp treatments by thoroughly cleansing without over-drying the hair. Its salon-quality formula creates the ideal environment for follow-up treatments to perform at their best.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe convenient \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e3.4 oz travel size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for salon demonstrations, travel, trial kits, or clients who want to maintain professional scalp care wherever they go.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDeeply cleanses the scalp and hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemoves product buildup, excess oil, and impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrepares the scalp for professional treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshes and revitalizes the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-quality formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTSA-friendly travel size\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, continue with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Anti-Hair Loss Shampoo #2\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and finish with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Root Renew Scalp Tonic #3\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e as part of the complete Root Renew Collection.\u003c\/span\u003e\u003c\/p\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43971979477240,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/deep_cleansing_shampoo__3.4_2.png?v=1784666698"},{"product_id":"inova-professional-coconut-oil-shampoo-11-oz","title":"Inova Professional Coconut Oil Shampoo – 11 Oz Deep Hydration \u0026 Shine","description":"\u003cdiv style=\"max-width: 1000px; margin: 0 auto; padding: 20px; color: #222; line-height: 1.8;\"\u003e\n\u003ch1\u003eInova Professional Coconut Oil Shampoo – Hydrating \u0026amp; Nourishing for Dry Hair | 11 oz \u003c\/h1\u003e\n\u003cp\u003eRevive dry, dull, and moisture-deprived hair with \u003cstrong\u003eInova Professional Coconut Oil Shampoo\u003c\/strong\u003e, a salon-quality formula designed to gently cleanse while restoring softness, hydration, and shine. Infused with nourishing coconut oil, this rich shampoo helps replenish essential moisture, improve manageability, and leave hair feeling silky, healthy, and refreshed after every wash.\u003c\/p\u003e\n\u003cp\u003eIts moisturizing formula effectively removes impurities without stripping the hair's natural oils, making it ideal for dry, damaged, chemically treated, or frizzy hair. 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