{"title":"Shampoo","description":"\u003ch1\u003e\u003cspan\u003eProfessional Shampoos\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDiscover the complete collection of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Shampoos\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, expertly formulated to cleanse, nourish, and prepare the hair while supporting healthier-looking results. Whether you're maintaining a keratin treatment, protecting color, refreshing the scalp, or removing product buildup, our professional salon-quality shampoos are designed to meet every hair care need.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFrom gentle sulfate-free formulas to deep clarifying cleansers and targeted scalp care solutions, each shampoo is developed with high-performance ingredients to deliver exceptional cleansing without compromising the health of your hair. Suitable for all hair types, Inova Professional shampoos help improve softness, manageability, shine, and overall hair vitality while creating the perfect foundation for your complete hair care routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Choose Inova Professional Shampoos?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-quality performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSolutions for every hair type and concern\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSulfate-free options for keratin and color-treated hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClarifying formulas to remove buildup and impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eScalp care shampoos for healthier-looking hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMoisturizing and nourishing daily cleansing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTrusted by professional hairstylists\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're looking for everyday maintenance or specialized professional care, the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Shampoo Collection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e delivers the performance, quality, and results you expect from a premium salon brand.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"silk-keratin-smooth-protection-sulfate-free-shampoo-11-oz-1","title":"Inova Professional Sulfate-Free Shampoo | 11 Oz","description":"\u003cdiv style=\"max-width: 980px; margin: 0 auto; padding: 30px 20px; line-height: 1.75; color: #222; font-size: 16px;\"\u003e\n\u003ch1\u003e\u003cspan\u003eInova Professional Sulfate-Free Shampoo | 11 Oz\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMaintain healthy, smooth, and vibrant hair with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Sulfate-Free Shampoo | 11 Oz\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a salon-quality formula specially developed to gently cleanse while helping preserve professional keratin treatments and color services. This sulfate-free shampoo effectively removes dirt, oil, and daily buildup without stripping away the moisture your hair needs to stay soft, shiny, and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEnriched with advanced conditioning ingredients and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNanoKeratin Technology\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, it helps reduce frizz, improve manageability, and maintain hydration with every wash. Its gentle formula is suitable for daily use and ideal for keratin-treated, color-treated, chemically processed, dry, or damaged hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe convenient \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e11 oz. size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for maintaining salon-quality results at home, helping extend the life of professional treatments while keeping hair healthy, smooth, and full of natural shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eSulfate-free formula that gently cleanses without drying the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps extend the longevity of keratin treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSafe for color-treated and chemically processed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz while improving softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintains moisture for healthier, more manageable hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-quality formula for everyday use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor optimal results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Sulfate-Free Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and complete your hair care routine with other Inova Professional aftercare products for long-lasting hydration, smoothness, and brilliant shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501924511832,"sku":"131","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/sulfate_free_shampoo_11_oz.png?v=1781800319"},{"product_id":"silk-keratin-smooth-protection-sulfate-free-shampoo-27-oz-1","title":"Inova Professional Sulfate-Free Shampoo - 27 oz.","description":"\u003ch1\u003e\u003cspan\u003eInova Professional Sulfate-Free Shampoo – 27 oz.\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eGive your hair the professional care it deserves with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Sulfate-Free Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, expertly formulated to gently cleanse while helping preserve the results of keratin treatments and color services. This salon-quality formula removes impurities and daily buildup without stripping away essential moisture, leaving hair soft, smooth, manageable, and full of healthy shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eInfused with advanced conditioning ingredients and NanoKeratin Technology, this sulfate-free shampoo helps reduce frizz, improve manageability, and maintain hydration with every wash. It is gentle enough for daily use and suitable for all hair types, especially keratin-treated, color-treated, dry, damaged, or chemically processed hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e27 oz. professional size\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is perfect for salons and clients who want long-lasting value while maintaining healthy, beautiful hair between salon visits.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eGently cleanses without harsh sulfates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps extend the life of keratin treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSafe for color-treated and chemically processed hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce frizz and improve manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMaintains moisture for softer, shinier hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-quality formula for everyday use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor best results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Sulfate-Free Conditioner\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and complete your aftercare routine with other Inova Professional products to maintain smooth, healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":12501927100504,"sku":"100","price":54.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/Inova_Professional_Sulfate-Free_Shampoo_27_oz.png?v=1781799659"},{"product_id":"inova-professional-sulfate-free-shampoo-3-4-oz","title":"Inova Professional Silk Keratin Sulfate-Free Shampoo - 3.4 oz.","description":"\u003cdiv style=\"max-width: 980px; margin: 0 auto; padding: 24px 18px; line-height: 1.7; color: #222; font-size: 16px;\"\u003e\n\u003ch1\u003eInova Professional Silk Keratin Sulfate-Free Shampoo – 3.4 oz.\u003c\/h1\u003e\n\u003cp\u003eKeep your hair healthy, smooth, and beautifully maintained wherever you go with \u003cstrong\u003eInova Professional Silk Keratin Sulfate-Free Shampoo – 3.4 oz.\u003c\/strong\u003e This professional salon-quality formula gently cleanses while helping preserve keratin treatments and color services without stripping away essential moisture.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eSilk Keratin Technology\u003c\/strong\u003e, this sulfate-free shampoo removes dirt, oil, and product buildup while helping control frizz, improve manageability, and enhance softness and shine. Its gentle cleansing system is ideal for daily use and suitable for all hair types, especially keratin-treated, color-treated, dry, damaged, or chemically processed hair.\u003c\/p\u003e\n\u003cp\u003eThe convenient \u003cstrong\u003e3.4 oz travel size\u003c\/strong\u003e is TSA-friendly, making it the perfect companion for vacations, business trips, gym bags, or anyone who wants to maintain salon-quality hair care on the go.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eSulfate-free formula that gently cleanses without stripping moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps extend the life of keratin treatments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSafe for color-treated and chemically processed hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce frizz while improving softness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHydrates and maintains healthy-looking hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional salon-quality performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePerfect TSA-approved travel size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, follow with \u003cstrong\u003eInova Professional Silk Keratin Sulfate-Free Conditioner\u003c\/strong\u003e and complete your routine with Inova Professional styling and treatment products for smooth, hydrated, and healthy-looking hair every day.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":42943246205176,"sku":"","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/sulfate_free_shampoo_3.4_1.png?v=1781799959"},{"product_id":"inova-professional-clarifying-shampoo-a-deep-cleansing-anti-residue-clarifying-shampoo-34-oz","title":"Inova Professional Clarifying Shampoo – Deep-Cleansing Anti-Residue Formula 34 Oz","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2\u003eInova Professional Clarifying Shampoo – 34 oz\u003c\/h2\u003e\n\n\u003cp\u003e\nInova Professional Clarifying Shampoo is a professional deep cleansing shampoo designed to remove product buildup, excess oil, dirt, minerals, chlorine, hard water residue, and impurities from the hair and scalp.\n\u003c\/p\u003e\n\n\u003cp\u003e\nThis clarifying formula is ideal for oily hair, heavy product use, swimming residue, and professional salon preparation. It helps create a clean foundation before keratin treatments, color services, and chemical treatments.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply cleanses hair and scalp\u003c\/li\u003e\n\u003cli\u003eRemoves excess oil and buildup\u003c\/li\u003e\n\u003cli\u003eHelps remove chlorine, minerals, and hard water residue\u003c\/li\u003e\n\u003cli\u003ePrepares hair for keratin treatments and color services\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling clean, lightweight, and refreshed\u003c\/li\u003e\n\u003cli\u003eProfessional salon-size formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOily hair and scalp\u003c\/li\u003e\n\u003cli\u003eProduct buildup\u003c\/li\u003e\n\u003cli\u003eKeratin treatment preparation\u003c\/li\u003e\n\u003cli\u003eColor and chemical service preparation\u003c\/li\u003e\n\u003cli\u003eSwimmers exposed to chlorine\u003c\/li\u003e\n\u003cli\u003eSalon professional use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply shampoo to scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently into a rich lather.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if needed for heavy buildup.\u003c\/li\u003e\n\u003cli\u003eFollow with the professional treatment or conditioner of your choice.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProfessional Insight\u003c\/h3\u003e\n\u003cp\u003e\nA clean foundation is essential before professional salon services. Clarifying Shampoo helps remove what regular shampoo can leave behind, allowing keratin treatments, color services, and chemical treatments to work more effectively.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProduct Size\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e34 fl oz \/ 1000 ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43178529554680,"sku":"","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-clarifying-shampoo-34oz-main-product-image_jpg.png?v=1783359286"},{"product_id":"inova-professional-clarifying-shampoo-a-deep-cleansing-anti-residue-clarifying-shampoo-17-oz","title":"Inova Professional Clarifying Shampoo – Deep-Cleansing Anti-Residue Formula 17 Oz","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2\u003eInova Professional Clarifying Shampoo – 17 oz\u003c\/h2\u003e\n\n\u003cp\u003e\nInova Professional Clarifying Shampoo is a professional deep cleansing shampoo formulated to thoroughly cleanse the hair and scalp by removing product buildup, excess oil, dirt, minerals, chlorine, hard water residue, and everyday impurities.\n\u003c\/p\u003e\n\n\u003cp\u003e\nDesigned for professional salon use and at-home maintenance, this clarifying shampoo creates the ideal foundation before keratin treatments, hair color, and chemical services while leaving hair feeling exceptionally clean, lightweight, and refreshed.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply cleanses the hair and scalp\u003c\/li\u003e\n\u003cli\u003eRemoves excess oil, dirt, and impurities\u003c\/li\u003e\n\u003cli\u003eEliminates product buildup and styling residue\u003c\/li\u003e\n\u003cli\u003eHelps remove chlorine and hard water minerals\u003c\/li\u003e\n\u003cli\u003ePrepares hair for keratin treatments and color services\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling clean, lightweight, and refreshed\u003c\/li\u003e\n\u003cli\u003eIdeal for oily hair and scalp\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOily hair and scalp\u003c\/li\u003e\n\u003cli\u003eProduct buildup\u003c\/li\u003e\n\u003cli\u003eHeavy styling product users\u003c\/li\u003e\n\u003cli\u003eBefore keratin treatments\u003c\/li\u003e\n\u003cli\u003eBefore hair color services\u003c\/li\u003e\n\u003cli\u003eBefore chemical treatments\u003c\/li\u003e\n\u003cli\u003eSwimmers exposed to chlorine\u003c\/li\u003e\n\u003cli\u003eHair affected by hard water minerals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eThoroughly wet the hair with warm water.\u003c\/li\u003e\n\u003cli\u003eApply Clarifying Shampoo evenly throughout the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently into a rich lather for 2–3 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary for heavy buildup.\u003c\/li\u003e\n\u003cli\u003eContinue with your keratin treatment, color service, conditioner, or other professional hair treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProfessional Insight\u003c\/h3\u003e\n\u003cp\u003e\nProfessional salon services begin with perfectly clean hair. By removing buildup, oils, minerals, chlorine, and residue, Clarifying Shampoo helps create the ideal surface for maximum absorption during keratin treatments, hair color, and chemical services, helping professionals achieve more consistent, longer-lasting results.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eWhy Professionals Choose Inova Clarifying Shampoo\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-strength deep cleansing\u003c\/li\u003e\n\u003cli\u003eExcellent preparation before salon treatments\u003c\/li\u003e\n\u003cli\u003eHelps maximize keratin treatment performance\u003c\/li\u003e\n\u003cli\u003eRemoves residues regular shampoos often leave behind\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types, especially oily hair\u003c\/li\u003e\n\u003cli\u003eTrusted by salon professionals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch3\u003eProduct Size\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e17 fl oz \/ 500 ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43178552361208,"sku":"","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/professional_clarifying_shampoo_17_oz.png?v=1783362545"},{"product_id":"inova-professional-deep-cleansing-clarifying-shampoo-1-11-oz-1","title":"Inova Professional Deep Cleansing Clarifying Shampoo #1 – Pre-Treatment Detox Cleanse – 11 Oz","description":"\u003cdiv style=\"max-width: 1000px; margin: 0 auto; padding: 20px; color: #222; line-height: 1.8;\"\u003e\n\u003ch1\u003e\u003cspan\u003eInova Professional Deep Cleansing Clarifying Shampoo #1 – 11 Oz \u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003ePrepare the hair for professional salon services with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Deep Cleansing Clarifying Shampoo #1 – Salon Edition\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This advanced clarifying formula is designed to deeply cleanse the hair and scalp by removing excess oil, product buildup, minerals, and environmental impurities that can interfere with professional treatments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStep 1\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e of the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Root Renew Collection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this salon-quality shampoo creates the ideal foundation for scalp care treatments by thoroughly purifying the scalp while leaving the hair clean, refreshed, and ready to absorb the benefits of the following treatment steps.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts professional-strength cleansing system effectively removes residue without compromising the integrity of the hair, making it the perfect preparation before scalp therapies and other professional salon services.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Professionals Choose It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eDeeply removes product buildup, oil, and impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrepares the scalp for professional treatments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRefreshes and purifies the scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCreates the ideal foundation for the Root Renew system\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProfessional salon-strength cleansing formula\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all hair types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLeaves hair clean, refreshed, and ready for treatment\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor maximum results, follow with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Anti-Hair Loss Shampoo #2\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eRoot Renew Scalp Tonic #3\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e as part of the complete Root Renew Collection.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43947547656440,"sku":"","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-deep-cleansing-clarifying-shampoo-11oz-main-product-image.png?v=1783366771"},{"product_id":"inova-professional-anti-hair-loss-shampoo-2-3-4-oz","title":"Inova Professional Anti Hair Loss Shampoo #2 3.4 Oz","description":"\u003cdiv style=\"max-width: 1000px; margin: 0 auto; padding: 20px; color: #222; line-height: 1.8;\"\u003e\n\u003ch1\u003eInova Professional Anti Hair Loss Shampoo #2 – 3.4 Oz\u003c\/h1\u003e\n\u003cp\u003eSupport healthier, stronger-looking hair wherever you go with \u003cstrong\u003eInova Professional Anti Hair Loss Shampoo #2 – 3.4 Oz\u003c\/strong\u003e. This professional salon-quality shampoo is formulated to gently cleanse the scalp while helping strengthen fragile hair and reduce hair breakage, creating the ideal foundation for healthier-looking hair.\u003c\/p\u003e\n\u003cp\u003ePowered by \u003cstrong\u003eMCB Technology\u003c\/strong\u003e and \u003cstrong\u003eSilk Spider Technology\u003c\/strong\u003e, this advanced formula helps remove impurities while nourishing the scalp and reinforcing the hair fiber. It leaves the scalp feeling clean and refreshed while improving softness, manageability, and shine.\u003c\/p\u003e\n\u003cp\u003eThe convenient \u003cstrong\u003e3.4 oz travel size\u003c\/strong\u003e is TSA-friendly, making it ideal for travel, the gym, or maintaining your Root Renew hair care routine wherever you are.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses without over-drying the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps strengthen weak, fragile hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce hair breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSupports a healthy scalp environment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeaves hair soft, manageable, and refreshed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for all hair types\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProfessional salon-quality formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTSA-friendly travel size\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, use after \u003cstrong\u003eInova Professional Deep Cleansing Shampoo #1\u003c\/strong\u003e when performing the complete Root Renew treatment and follow with \u003cstrong\u003eInova Professional Root Renew Scalp Tonic #3\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43947624136952,"sku":"","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-anti-hair-loss-shampoo_3.4_oz_Main..png?v=1782326659"},{"product_id":"inova-professional-anti-hair-loss-shampoo-2-11-oz-1","title":"Inova Professional Anti-Hair Loss Shampoo – Revitalize, Strengthen \u0026 Transform – #2 Step | 11 Oz","description":"\u003cdiv style=\"max-width:1000px; margin:0 auto; padding:20px; color:#222; line-height:1.8;\"\u003e\n\n\u003ch2 style=\"font-size:32px; margin-bottom:15px;\"\u003e\nInova Professional Anti-Hair Loss Shampoo #2 – 11 oz\n\u003c\/h2\u003e\n\n\u003cp\u003e\nInova Professional Anti-Hair Loss Shampoo #2 is the second step in the Root Renew Collection, designed to cleanse, revitalize, and strengthen the scalp and hair for fuller-looking, healthier-looking results.\n\u003c\/p\u003e\n\n\u003cp\u003e\nPowered by MCB Technology and scalp-supporting ingredients, this professional formula helps reduce hair fall due to breakage, nourish the scalp, strengthen roots, and support a healthier scalp environment with consistent use.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reduce hair fall due to breakage\u003c\/li\u003e\n\u003cli\u003eSupports stronger, healthier-looking hair\u003c\/li\u003e\n\u003cli\u003eHelps strengthen hair from the roots\u003c\/li\u003e\n\u003cli\u003eNourishes and refreshes the scalp\u003c\/li\u003e\n\u003cli\u003eSupports fuller-looking hair\u003c\/li\u003e\n\u003cli\u003eImproves softness, shine, and manageability\u003c\/li\u003e\n\u003cli\u003eGentle cleansing formula for daily scalp care\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eBest For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThinning-looking hair\u003c\/li\u003e\n\u003cli\u003eWeak or fragile hair\u003c\/li\u003e\n\u003cli\u003eHair fall due to breakage\u003c\/li\u003e\n\u003cli\u003eScalp care and scalp wellness routines\u003c\/li\u003e\n\u003cli\u003eHair that needs strength and revitalization\u003c\/li\u003e\n\u003cli\u003eMen and women looking for fuller-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWet hair and scalp thoroughly.\u003c\/li\u003e\n\u003cli\u003eApply Anti-Hair Loss Shampoo #2 to the scalp and hair.\u003c\/li\u003e\n\u003cli\u003eMassage gently for 1–2 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eRepeat if needed.\u003c\/li\u003e\n\u003cli\u003eFor best results, use as part of the complete Root Renew Collection.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eProfessional Insight\u003c\/h3\u003e\n\u003cp\u003e\nHealthy-looking hair starts with a healthy scalp. This shampoo is designed to support scalp balance while helping strengthen fragile hair and improve the appearance of density, fullness, and overall hair quality over time.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eComplete Root Renew Routine\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 1:\u003c\/strong\u003e Deep Cleansing Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Anti-Hair Loss Shampoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Anti-Hair Loss Scalp Tonic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\nUse the complete system consistently to help support stronger roots, a healthier scalp environment, and fuller-looking hair.\n\u003c\/p\u003e\n\n\u003chr style=\"margin:30px 0;\"\u003e\n\n\u003ch3\u003eProduct Size\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e11 fl oz \/ 320 ml\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":43947625578744,"sku":"","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0013\/9391\/8040\/files\/inova-professional-anti-hair-loss-shampoo-11oz.png?v=1782324270"},{"product_id":"inova-professional-deep-cleansing-clarifying-shampoo-1-3-4-oz","title":"Inova Professional Clarifying Shampoo #1 – 3.4 Oz Deep Cleansing Prep Formula","description":"\u003ch1\u003e\u003cspan\u003eInova Professional Clarifying Shampoo #1 – 3.4 Oz\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eStart every professional treatment with a perfectly clean foundation using \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Clarifying Shampoo #1 – 3.4 Oz\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. This professional deep-cleansing shampoo is specially formulated to remove excess oil, product buildup, minerals, and environmental impurities, leaving the scalp and hair refreshed and ready for optimal treatment performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eStep 1\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e of the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eInova Professional Root Renew Collection\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this clarifying shampoo prepares the scalp for advanced hair and scalp treatments by thoroughly cleansing without over-drying the hair. 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Infused with nourishing coconut oil, this rich shampoo helps replenish essential moisture, improve manageability, and leave hair feeling silky, healthy, and refreshed after every wash.\u003c\/p\u003e\n\u003cp\u003eIts moisturizing formula effectively removes impurities without stripping the hair's natural oils, making it ideal for dry, damaged, chemically treated, or frizzy hair. 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