Let's Talk About Keratin
First things first, what even is keratin?
Keratin is a fibrous protein that makes up the structure of your hair. So, keratin is the main structural material in your hair. A Keratin Treatment simply puts lost keratin back into your hair cuticles to ensure its elasticity and health. It will take away the roughness, damage, and unwanted curl so your hair will be straight, shiny and frizz free for months! You can wash your hair and not have to worry about looking like a frizzy poof ball after your hair dries! You can wash your hair and run out the door without a second thought.
How does it work?
After the treatment sits in the hair for the allotted time, the keratin then needs to bind to the hair. The flat iron is then used to seal the keratin into the cuticle. Depending on the type of treatment, you don’t wash your hair for 3-4 days so the keratin has time to lock into your hair. However, our 24 Hour Gold Keratin Treatment allows you to wash your hair after only 24 hours!
Many people stray away from keratin treatments because most formulas have the chemical formaldehyde. We offer an organic keratin treatment called One-Step Kera-Quik that has no formaldehyde and no parabens. Your hair will still turn out straight and 100% frizz-free!
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